BMW M takes over Facebook streets

Midrand – BMW South Africa will be hosting an interactive Facebook Live feed on the 14th of May, 2020, from 13:00 till 13:30, to talk everything BMW M! To be part of this live feed, simply log into the BMW South Africa Facebook page: www.facebook.com/BMWSA (Handle: @BMWSA).

BMW M fans and the general public who are thirsting for content regarding ‘the most powerful letter in the world’ will not only be afforded an opportunity to delve into the world-renowned marque’s focus areas for the rest of the year, but also the brand’s future plans and some of its most historic highlights.

The format of the BMW M Facebook Live feed is a unique chance for the public to gain insight into the brand by posing questions to Gennaro Bonafede, the Head of BMW M, Driving Experience and Motorsport BMW Group South Africa. The live feed will be facilitated by BMW South Africa’s Group Product Communications Manager: Sibusiso Mkwanazi.

In addition to the questions Bonafede will be fielding, he will also reveal in-depth details around some of the models and product information that is lined-up for this year.

The Facebook Live feed will include, but is not limited to:

The first-ever BMW M2 CS

The new BMW M2 CS is the first exclusive and limited-run special-edition model for the premium compact class. In terms of product positioning, it is a high-performance model placed above the BMW M2 Competition, ready to prove its mettle.

Special Edition M2 Competition Collaboration

BMW M South Africa will announce a Special Edition M2 Competition collaboration with a local artist.

Ever-powerful M8 Competition

The all-new BMW M8, M8 Gran Coupe and M8 Convertible Competition models are remarkable sports cars that combine the engineering skills of BMW M with the exclusivity of the BMW luxury class. The trio represent the pinnacle of driving luxury, showcasing cars that are comfortable both on the track and on the open road.

“BMW M stands for highly-dynamic driving experiences coupled with the most luxurious high-performance vehicles available. The passion its engineers and fans share is usually tested on tracks and open roads, but due to the Coronavirus, BMW M is excited to take over the social media streets of Facebook,” enthused Mkwanazi.

If you have any queries regarding this press release, please contact:

BMW South Africa Group Communications:

Mr Sibusiso Mkwanazi

BMW South Africa (Pty) Ltd

Manager: Group Product Communications

Cell: +27 71 666 0171

Tel: +27 12 522 2463

Mail: Sibusiso.Mkwanazi@bmw.co.za

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group websites:

www.bmwgroup.com

www.bmw.co.za

www.mini.co.za

www.bmwmotorrad.co.za

www.bmwdrivertraining.co.za

Social Media Pages:

Facebook: http://www.facebook.com/BMWGroup (BMW South Africa, BMW Motorrad SA, MINISouthAfrica).

Twitter: http://twitter.com/BMWGroup (@BMW_SA, @BMWMotorradSA and @MINISouthAfrica).

YouTube: http://www.youtube.com/BMWGroupview (BMW South Africa and BMW Motorrad SA.