PressClub South Africa · Article.
The BMW 330is Edition pays homage to the iconic 325is “Gusheshe”
05.10.2020 Press Kit
• BMW 330is Edition celebrates the legendary Gusheshe • Limited-run of only 230 BMW 330is Editions introduced
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Midrand, South Africa – There is no replacing a legend such as the iconic South African manufactured BMW 325is, but you can pay your respects to it. To celebrate what became revered as the ‘Gusheshe’, BMW South Africa is launching a limited-run BMW 330is Edition. Only 230 BMW 330is Edition models will be made available - exclusively for the South African market.
With an acceleration of 0 – 100 kilometres per hour in 5.8 seconds and a power output of 190 kW, it is poised to set the pace. The new generation BMW TwinPower Turbo, 2 litre and 4-cylinder petrol engine is notable for its agile power delivery and outstanding responsiveness, even at low engine speeds. This results in high fuel efficiency and low emissions.
The BMW 330is Edition is equipped with an M Sport package and 20” M Performance wheels. The M Aerodynamic kit includes an M Performance front splitter, M Performance side skirts in body colour, M Performance boot spoiler and an M Performance exhaust for added sportiness.
The M Sport brakes have four-piston fixed callipers at the front and single-piston floating callipers at the rear, in blue with the M designation and features large brake discs to ensure outstanding stopping power.
The 10 millimetre lowered Adaptive M suspension can be electronically adjusted to suit all driving and road conditions. The driver can also adjust the suspension characteristics via the Driving Experience Control to enable their preferred driving style – from comfortable to athletic.
The variable sport steering creates a direct and agile steering response, improving the handling when driving more dynamically. This is complemented by the 8 -Speed Steptronic Sport transmission that offers sporty gear changes. Whether automatic or manual using gearshift paddles or the gear lever, the gear shifts are configured optimally.
The BMW Individual high-gloss Shadow Line (inspired by the BMW 325i Shadow Line introduced in 1985) with extended features also includes a black grille and darkened interior headlights. Each BMW 330is Edition also carries an authentic boot badge unique to the vehicle.
To spark nostalgia, the BMW 330is Edition is available in a choice of colours – from classic Glacier Silver, striking Melbourne Red and timeless Alpine White to the sleek Black Sapphire.
One-of-a -kind interior
From the unique Edition doorsills on the front passenger and driver side to the interior trim finisher with 330is, the BMW 330is Edition features an exclusively sporty interior. Unique door sills with 330is insignia for the front passenger and driver, as well as leather 'Vernasca' Black with decorative stitching ensure the vehicle stand out.
M seat belts, an M leather steering wheel, ambient interior lighting, anthracite roof lining, a glass sliding sunroof and a Harman Kardon Surround Sound system complete the package. The BMW 330is comes standard with next generation technology such as BMW Gesture Control, Park Assist and Live Cockpit Professional.
The sport seats for the driver and front passenger provide the most ideal lumbar support with their raised side bolsters and adjustable support. The fore-and-aft position and seat angle can be adjusted, as well as the backrest width.
The BMW 330is Edition is on sale from R899 000 incl. CO2 Tax.
If you have any queries regarding this press release, please contact:
BMW South Africa Group Communications:
Mr Sibusiso Mkwanazi
BMW South Africa (Pty) Ltd
Manager: Group Product Communications
Cell: +27 71 666 0171
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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