PressClub South Africa · Article.
BMW Motorrad is all set for the 20th BMW Motorrad Days.
08.10.2021 Press Release
They will be held on 2 and 3 of July 2022 in Berlin for the first time and directly following the Pure&Crafted Festival.
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Munich. For almost two decades now, attending the BMW
Motorrad Days has been a must for motorcycle fans from all over the
world. Visitors from countries such as the USA, Japan or Australia,
sports, touring and enduro riders, customising freaks or motorsports
enthusiasts will all find their personal highlight to feel great and
have loads of fun at the BMW Motorrad Days.
Following a two-year break - caused by the Covid 19 pandemic - BMW Motorrad invites fans and friends of the brand to the BMW Motorrad Days again on 2 and 3 July 2022. This time the location will be in the Summer Garden of the Messe Berlin trade fair grounds. The event will immediately follow the Pure&Crafted Festival, which will take place on 1 July 2022 at the same location and for which BMW Motorrad is once again the initiator and title sponsor.
Currently, the fourth edition of the Berlin Pure&Crafted Festival held on 17 and 18 September 2021 has already impressively shown that the new location in the heart of City-West has what it takes not only to become the permanent new home for the Pure&Crafted Festival, but at the same time also offers perfect conditions for the BMW Motorrad Days.
Dr. Markus Schramm, Head of BMW Motorrad: "The new concept is based on establishing a long-term presence at the BMW’s Berlin plant location with the BMW Motorrad Days. We can make use of the synergies with the already well-known and proven Pure&Crafted Festival. However, they will continue to be two separate and independent events: BMW Motorrad is a partner and sponsor of the Pure&Crafted Festival, while we host the BMW Motorrad Days, the brand's biggest customer event worldwide, ourselves."
On the first weekend of July next year, Pure&Crafted will offer its magic, charm and special moments to visitors already on Friday. As a unique event, the festival will thrill everyone attending with a distinctive mix of live music, motorcycle culture and new heritage lifestyle before the BMW Motorrad Days take the reins on Saturday and Sunday.
Lasting two days, the gathering will once again be dedicated entirely to the international BMW Motorrad fan community and riding fun on two wheels. In addition to new products, spectacular stunts, motorsports celebrities, test rides and a great deal more, guests can particularly look forward to the now legendary party atmosphere of the BMW Motorrad Days, garnished with a dash of Bavarian lifestyle. Visitors to the BMW Motorrad Days 2022 in Berlin can look forward to a varied programme of activities that is broader than ever. The tastes of both young and old are catered for with fun and high spirits being guaranteed for everyone.
The stunt shows push the limits of driving physics and in the original Motodrom, the oldest Wall of Death in the world, the great tradition of wall-of-death riding will be revived. Customising fans will get their money's worth in the Heritage Area where they can inspect a whole series of custom bikes and the respective equipment.
On top of that, the Berlin hinterland can be explored by motorbike both onroad and offroad on organised tours with local guides. Once again in 2022 there will also be a wide selection of current BMW Motorrad models available for test rides.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.