Mission: Impossible – Fallout

Thu Jun 07 17:00:00 CEST 2018Press Release

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BMW teams up with Paramount Pictures’ new theatrical film, “Mission: Impossible – Fallout,” with the BMW M5 appearing alongside Tom Cruise as Ethan Hunt in the action-packed film with spectacular car chases and stunts.

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BMW Group supports exceptional film project "Late Shift". Interactive cinema experience lets viewers decide.

Thu Mar 10 11:00:00 CET 2016Press Release

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Cinema-goers who find themselves wanting to call out tips and advice to characters on the big screen will love “Late Shift” – an interactive thriller, which allows the audience to influence the hero’s actions using an app.

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World premiere of “Mission: Impossible – Rogue Nation” at the Vienna State Opera. BMW Group on the red carpet as exclusive automobile partner.

Fri Jul 24 13:45:00 CEST 2015Press Release

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“Mission: Impossible – Rogue Nation”, the latest film in the legendary action series from Paramount Pictures and Skydance, celebrated its glittering world premiere at the Vienna State Opera. As the exclusive automobile partner, the BMW Group provided vehicles for the BMW VIP shuttle fleet at the event. Amidst a crowd of cheering fans and alongside stars like Tom Cruise, the new BMW M3 and the new BMW 7 Series were featured on the red carpet.

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High-speed, high-tech, high excitement

Tue Mar 24 10:00:00 CET 2015Press Release

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BMW and BMW Motorrad cooperate with Paramount Pictures on the upcoming release, “Mission: Impossible – Rogue Nation” BMW provides vehicles, technology and production support to Tom Cruise-film releasing July 31 worldwide.

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BMW South Africa reappoints media planning agency.

Mon Mar 02 16:03:20 CET 2015Press Release

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Following an integrated and competitive pitch process, BMW Group South Africa has reappointed Vizeum Media as its media strategy, planning and buying agency for its above-the-line and digital communication business. However, for the new contract period Vizeum Media has also been appointed the media strategy, planning and buying agency for MINI South Africa.

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BMW Group South Africa announces the dealerships to exclusively sell the highly anticipated BMW i3 and i8.

Mon Jan 12 12:30:04 CET 2015Press Kit

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BMW Group South Africa today announced the BMW i sales and service dealers that will provide comprehensive maintenance services to all customers who purchase the BMW i3 and BMW i8, which will both go on sale locally in March 2015.

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MINI goes live with the first ever Instagram billboard.

Wed Dec 10 15:55:55 CET 2014Press Release

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Travellers and MINI enthusiasts leaving Cape Town International Airport are being treated to the first ever live Instagram billboard in South Africa. The billboard, which is situated on the road exiting Cape Town International Airport and features a life size fibreglass MINI 3-door hatch and below it a live feed from MINI South Africa’s Instagram page.

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50 years in 123 minutes: The stunning BMW Motorsport documentary “ADRENALIN – THE BMW TOURING CAR STORY” now available on DVD and Blu-ray.

Mon Dec 01 14:01:27 CET 2014Press Release

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A one-off documentary on the 50-year history of BMW Motorsport in touring car racing is available now: “ADRENALIN -THE BMW TOURING CAR STORY”, produced by brothers Tim and Nick Hahne (both DE). Together with their crew, the two filmmakers spent an entire year travelling throughout Europe, during which time they conducted about 30 interviews with BMW Motorsport drivers and management past and present.

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New BMW Motorrad Brand flagship store launches in Cape Town.

Fri Nov 28 18:21:00 CET 2014Press Release

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For more than 90 years, BMW Motorrad has created innovative products to provide novice and experienced riders with sheer riding pleasure. On 26 November 2014 BMW Motorrad, the motorcycle division of the BMW Group, launched a new BMW Motorrad concept store at Donford Motorrad Cape Town. The launch also includes BMW Motorrad’s new brand positioning campaign MAKE LIFE A RIDE.

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BMW South Africa appoints new PR agency.

Wed Aug 13 18:35:00 CEST 2014Press Kit

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Following an extensive and competitive pitch process, BMW is proud to announce the appointment of Ogilvy PR to assist in managing the company’s corporate communication.

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Mi Casa and MINI Announce a Match Made in Music

Fri Jun 13 14:55:00 CEST 2014Press Release

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South African house virtuosos, Mi Casa, consisting of Dr Duda (producer and pianist), J’Something (vocalist) and Mo-T (trumpeter), have officially etched their name into the South African MINI fabric in a new brand partnership which will see them joining the likes of DJ Fresh, Euphonik, Goodluck, Goldfish and Seth Rotherham as friends of the brand.

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BMW signs on Serfontein, Engelbrecht and Beast as ambassadors

Wed Oct 09 18:56:43 CEST 2013Press Release

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BMW South Africa’s support of South African rugby extends beyond their 5-year commitment to Springbok Rugby as official vehicle partner. The premium German vehicle brand also backs a number of the players and rugby icons through their ambassador programme and has boosted their current premium team of Springbok rugby ambassadors by bringing on board the young Jan Serfontein, the fast JJ Engelbrecht and the explosive Tendai ‘Beast’ Mtawarira.

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