BMW teams up with Paramount Pictures’ new theatrical film, “Mission: Impossible – Fallout,” with the BMW M5 appearing alongside Tom Cruise as Ethan Hunt in the action-packed film with spectacular car chases and stunts.
Cinema-goers who find themselves wanting to call out tips and advice to characters on the big screen will love “Late Shift” – an interactive thriller, which allows the audience to influence the hero’s actions using an app.
“Mission: Impossible – Rogue Nation”, the latest film in the legendary action series from Paramount Pictures and Skydance, celebrated its glittering world premiere at the Vienna State Opera. As the exclusive automobile partner, the BMW Group provided vehicles for the BMW VIP shuttle fleet at the event. Amidst a crowd of cheering fans and alongside stars like Tom Cruise, the new BMW M3 and the new BMW 7 Series were featured on the red carpet.
BMW and BMW Motorrad cooperate with Paramount Pictures on the upcoming release, “Mission: Impossible – Rogue Nation” BMW provides vehicles, technology and production support to Tom Cruise-film releasing July 31 worldwide.
Following an integrated and competitive pitch process, BMW Group South Africa has reappointed Vizeum Media as its media strategy, planning and buying agency for its above-the-line and digital communication business. However, for the new contract period Vizeum Media has also been appointed the media strategy, planning and buying agency for MINI South Africa.
BMW Group South Africa today announced the BMW i sales and service dealers that will provide comprehensive maintenance services to all customers who purchase the BMW i3 and BMW i8, which will both go on sale locally in March 2015.
Travellers and MINI enthusiasts leaving Cape Town International Airport are being treated to the first ever live Instagram billboard in South Africa. The billboard, which is situated on the road exiting Cape Town International Airport and features a life size fibreglass MINI 3-door hatch and below it a live feed from MINI South Africa’s Instagram page.
A one-off documentary on the 50-year history of BMW Motorsport in touring car racing is available now: “ADRENALIN -THE BMW TOURING CAR STORY”, produced by brothers Tim and Nick Hahne (both DE). Together with their crew, the two filmmakers spent an entire year travelling throughout Europe, during which time they conducted about 30 interviews with BMW Motorsport drivers and management past and present.
For more than 90 years, BMW Motorrad has created innovative products to provide novice and experienced riders with sheer riding pleasure. On 26 November 2014 BMW Motorrad, the motorcycle division of the BMW Group, launched a new BMW Motorrad concept store at Donford Motorrad Cape Town. The launch also includes BMW Motorrad’s new brand positioning campaign MAKE LIFE A RIDE.
Following an extensive and competitive pitch process, BMW is proud to announce the appointment of Ogilvy PR to assist in managing the company’s corporate communication.
South African house virtuosos, Mi Casa, consisting of Dr Duda (producer and pianist), J’Something (vocalist) and Mo-T (trumpeter), have officially etched their name into the South African MINI fabric in a new brand partnership which will see them joining the likes of DJ Fresh, Euphonik, Goodluck, Goldfish and Seth Rotherham as friends of the brand.
BMW South Africa’s support of South African rugby extends beyond their 5-year commitment to Springbok Rugby as official vehicle partner. The premium German vehicle brand also backs a number of the players and rugby icons through their ambassador programme and has boosted their current premium team of Springbok rugby ambassadors by bringing on board the young Jan Serfontein, the fast JJ Engelbrecht and the explosive Tendai ‘Beast’ Mtawarira.