What we always wanted to do is to show, to present our cars in the way as we want to see it, and this is in a driving status and not as a parked car. So we have built a road, we call it the Efficient Dynamics road, which is 280 meters long and we are going to present our cars in driving manner up to 20 cars in a time.  The second major area is - as we call it - the Efficient Dynamics Arena. We have a tribune for the people, where they can take a seat and enjoy the show about every 45 minutes. We have two different shows, where we present brand topics and our world premiers. At the IAA 2009 we can show an entire program of our product-portfolio, where we have incorporated our Efficient Dynamics measures. We have four very interesting would premieres, starting certainly with the BMW Vision Efficient Dynamics, we have the 320D Efficient Dynamics Edition, we have a world premiere of the X6 Active Hybrid and the 7 series of the Active Hybrid. Coming to the other side we have the entire product program starting with the 1 series, the 3, the 5, the 6 and the 7 series and certainly in the middle here we can see the 5 series GT, which has also its world premiere on the stand here in Frankfurt. Cut-aways

Various shots of the driver training on the test track. the driving-coach gives instructions via radio. Various shots of the driver training on the test track. Various shots of classic cars on the test track.

Various interior shots hall 11 Messe Frankfurt during the construction, building workers. Working men with a building plan. Various shots Building workers during the construction. Fitting of the LED panels. Building plan. Cable.

Construction of the road, various shots. Working men discussing building plan. Construction of the road, various shots. Unloading classic cars, various shots .

Construction of the tribun. Fitting of the LED panels. Working men, various shots. First running tests on the lane, various shots. Driving instructor Stephan Bolz stops the lap time. First running tests on the lane, various shots. Construction of the MINI stand, various shots.

Various exterior shots of hall 11. Interior shot of the finished Hall 11 Mese Frankfurt, countdown. On the road, camera is in the car (POV). Countdown. Various shots of the last running tests. Wide shot of the hall 11 with the lettering “BMW Efficient Dynamics.“ Close up car with the lettering “BMW EFFICIENT DYNAMICS.“ Various shots of the last running tests in hall 11. Various shots of the last running tests with the classic cars. MINI stand. Rolls Royce Stand. BMW- product street. BMW X1. BMW Active Hybrid X6.

Construction work, fast motion.

Computer animation

We have decided to move into the Hall 11 after a long, successful period being on the Agora. We had our own construction, so it was our task, when we took on this decision to create a spectacular stand for the IAA 2009. On the other side, we always had a dream or a vision. We wanted to show our cars moving, and not just standing. And coming from this perspective we decided to build up this road here. We call it the Efficient Dynamics Road, so that we have the possibility this year to show our cars driving. For the costumer from the first moment entering this Hall he is confronted with Efficient Dynamics. Starting from the big headlines over what we are going to show on the screens, the cars, the wording on the cars, even the small technical exhibits are focused on Efficient Dynamics The question of pollution in this Hall is an interesting point. We all again and again ask this question, isn’t it a problem of the Hall? Basically it is no problem at all. Because of the low emission it is not a problem to have them driving inside. We have to know, that the costumers in the hall are producing more CO2 than the cars driving in it. So it is definitely no problem. The decision to come into the Hall 11 very much had in mind to save costs basically, because we don’t have to set up the whole tent on the agora again, which saves us money. So basically we have the answer to a win-win-situation. On the one side we can save money and on the other side we have the possibility due to the space ant the large of the Hall 11 to have a proper, spectacular stand this year.