Do you need help? Please contact our support team from 9 to 17 CET via

PressClub United Kingdom · Article.

i can’t wait – the new sub-brand from BMW.

Streaming information for the press conference on February 21st, 2011.

Special Vehicles

Press Contact.

Chris Overall
BMW Group

Tel: +44-1252-92-1809

send an e-mail


Attachments(1x, ~141 KB)

Since project i was launched in 2007 as a think tank for sustainable mobility solutions, BMW Group has been pursuing a number of ambitious goals. Just a year later we were able to unveil the MINI E, with the BMW ActiveE due to follow this year in some markets.


These innovative vehicles are key steps  towards our overriding aim of producing the Mega City Vehicle, which will be presented in 2013. The BMW Group’s model range will expand in the coming years but we feel that the Mega City Vehicle is an innovative and distinctive enough offer to warrant its own special place in the portfolio. Now the time has come to allow you a first glimpse into the world of what will become a new BMW sub-brand.

To reveal what this brand will be called and to answer any other questions, we would be delighted if you could join us at our forthcoming online press conference.

Online Press Conference:

Monday, 21 February, 2011
14:00 – 16:00 hrs GMT

The conference will be held at BMW Welt, Munich, but we would be delighted if you could join us for an English speaking web conference using the following link:


This web link is not password protected and should be viewed by all interested media. At the end of the conference Wieland Bruch, Corporate Communications Manager, will be on site to answer any questions you may have, with the Munich experts around him from 16:00 onwards. Please contact him on 07525977067.  



The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year.  Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.


For further information please contact:


Krystyna Kozlowska            BMW Media Relations Assistant

Tel: 01344 480707             Email:


Gavin Ward                           BMW Media Relations Manager
Tel:  01344 480829            Email:


Wieland Bruch                      Corporate Communications Manager

Tel: 01344 480113             Email:


Graham Biggs                       Corporate Communications Director

Tel:  01344 480109            Email:


Main office number:            01344 480320

Media website:          

Customer website:    


Article Offline Attachments.

My.PressClub Login

BMW Group Streaming


17./18. April 2023. Webcast of the Pre-Night Event and the BMW Group Press Conference at the Auto Shanghai 2023.

Open Streaming Page

CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

Add your filter tags.

Press Release
Press Kit
Fact & Figures
Submit filter
Clear all