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PressClub United Kingdom · Article.

Launch of MINI Coupé reveal film. First exclusive video of the new MINI Coupé now on YouTube

Munich. Today marks the launch of the reveal film for the new MINI Coupé on MINI’s YouTube channel. This exclusive video footage will provide MINI fans with their first visual impressions of the sporty two-seater’s innovative design as well its hallmark MINI driving fun.

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Note: This press release is a 1:1 copy of the original issued by MINI headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich. Today marks the launch of the reveal film for the new MINI Coupé on MINI’s YouTube channel. This exclusive video footage will provide MINI fans with their first visual impressions of the sporty two-seater’s innovative design as well its hallmark MINI driving fun.

 

The new MINI film is a teaser for the launch of the new MINI Coupé – and also leads into the new MINI campaign. With its “Another Day. Another Adventure.” slogan, the new campaign – as always with MINI – adopts an unconventional approach. The reveal film features breath-taking driving scenes shot in exotic locations, such as Rio de Janeiro, Iceland and Hong Kong that showcase the MINI family’s exceptionally compact sports car as the ideal companion for every adventure.

 

The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. César Charlone, the Oscar-nominated cameraman behind “City of God”, gave the Rio spot a unique feel and highlighted the brand-typical premium characteristics of the MINI Coupé in a particularly striking manner.

 

The new reveal film can be viewed online at: http://youtu.be/OYwF_9XI_x8

 

http://www.youtube.com/MINI

 

    

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

 

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

 

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.

 

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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