PressClub United Kingdom · Article.
BMW i at the 42nd Tokyo Motor Show 2011.
Wed Nov 16 12:01:55 CET 2011 Press Kit
The world, and with it the sphere of personal mobility, is experiencing a period of radical environmental, economic and social change. A rash of global developments such as climate change, the dwindling availability of resources and increasing urbanisation call for a new balance between the demands of the planet and the desires of the individual. Fresh solutions are required to underpin personal and, most importantly, sustainable mobility. The BMW Group has responded to this situation with the creation of a sub-brand which meets the changing needs of customers head-on: BMW i.
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Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.
1. BMW i – introduction.
2. Purpose-built design – the LifeDrive concept.
3. Two vehicles, two drive concepts.
4. Inspirational design.
5. BMW i and sustainability.
6. BMW i – visionary mobility and mobility services.
Please find attached the short and long version of the press kit "BMW i - a new understanding of mobility." in different languages.
Article Offline Attachments.
BMW i - a new understanding of mobility (short) PDF, EN-GB, 193.52 KB
BMW i - a new understanding of mobility (long) PDF, EN-GB, 298.43 KB
BMW i: una nueva forma de entender la movilidad. (short) PDF, EN-GB, 201.81 KB
BMW i: una nueva forma de entender la movilidad. (long) PDF, EN-GB, 295.09 KB
BMW i – une nouvelle conception de la mobilité. (short) PDF, EN-GB, 239.88 KB
BMW i – une nouvelle conception de la mobilité. (long) PDF, EN-GB, 362.32 KB
BMW i: una nuova interpretazione della mobilità. (short) PDF, EN-GB, 314.95 KB
BMW i: una nuova interpretazione della mobilità. (long) PDF, EN-GB, 419.29 KB
BMW i - a new understanding of mobility (japanese) PDF, EN-GB, 707.54 KB