PressClub United Kingdom · Article.
MINI Countryman is pulled to extremes
Tue Jan 19 16:38:40 CET 2016 Press Release
•Fitness expert attempts to complete marathon pulling a MINI Countryman •Vehicle will be pulled 42.2 kilometres (26 miles) at Silverstone Circuit on 22nd January 2016 •Eight months of preparation undergone across Europe
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While most of us are still recovering from the hoard of mince pies consumed over Christmas, fitness expert Ross Edgley is starting his year with one of the toughest fitness challenges he’s ever faced.
On Friday 22nd January Edgley, who’s amassed over 500,000 followers of his exercise and fitness regime on social media, will attempt to complete a marathon while at the same time pulling a MINI John Cooper Works Countryman behind him.
The unusual stunt, developed in partnership with MINI, will see him walk 42.2 kilometres on Silverstone Circuit while strapped to the SUV which weighs in at 1,505 kilograms. High-duty rope will be tied around his torso, linking him with the unmodified road car and he estimates the attempt will take him around fourteen hours.
Edgley has spent over eight months training for the attempt in the UK, Spain and France. His training regime has seen him consume a specially formulated diet of 6,000 calories per day and work with ex-Olympic sprinter, Linford Christie and two-time World Strongest Man title holder, Geoff Capes.
Describing the preparation in the run up to the attempt Edgley said: “The hardest thing about this sort of training is that there’s no blueprint. No one knows how to train for it since it’s not been done before. It’s difficult to know if I should be preparing my body for strength or stamina as pulling a car for this amount of distance is considered crazy by some. But that’s what’s exciting. It’s completely new terrain and I just want to explore the boundaries of human physical potential.”
MINI Countryman is the brand’s second largest car in its range and the first car to be introduced by MINI into the SUV segment featuring ALL4 all-wheel drive technology.
Edgley said: “MINI is a brand that’s known for fun and adventure. I wanted to choose a car that would not look out of place over country terrain and MINI Countryman fits the bill perfectly.”
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
MINI Press Office Contacts:
Sarah Morris MINI Media Relations
Tel: 07815 370747 Email: Sarah.Morris@mini.co.uk
Chris Overall MINI Media Relations Manager
Tel: 07815 370990 Email: Chris.Overall@mini.co.uk
Piers Scott General Manager, Product and Internal Communications
Tel: 07815 378190 Email: Piers.Scott@bmw.co.uk
Graham Biggs Corporate Communications Director
Tel: 07815 376867 Email: Graham.Biggs@bmw.co.uk