PressClub United Kingdom · Article.
New BMW xDrive Baby Boots - total stability in all conditions
Fri Apr 01 01:21:00 CEST 2016 Press Kit
• BMW announces the latest in ultimate pioneering technology. • Incorporating state-of-the-art BMW xDrive technology with latest in fashionable baby footwear. • Perfect weight distribution allowing for pure toddling confidence.
Press Contact.
Chris Overall
BMW Group
Tel: +44-1252-92-1809
send an e-mail
Watching your baby take their first steps is an exciting milestone
and with the launch of BMW’s new, patented xDrive Baby Boots, parents
need to look no further for the Ultimate Strolling Device.
Targeted specifically at children and toddlers under three years
of age, the BMW xDrive Baby Boots employs BMW xDrive four-wheel drive
technology and is the perfect solution for tiny tots looking for
maximum stability with zero tumbles. BMW’s unique traction control
sole features adaptive rubber which can react in a tenth of a second
to varying surfaces and conditions.Whether carpet, ceramic tiles or
varnished wood, the BMW xDrive Baby Boots enable perfect weight
distribution and maximum safety.
Joss Fülin, Head of Product Fabrication, spoke passionately
about the latest lifestyle addition: “BMW entered the all-wheel drive
segment more than three decades ago, and although this specific
technology is still in its infancy, we see potential in the baby
footwear category as a growing segment. The BMW xDrive Baby Boots
provide the perfect combination of practicality and maximum walking pleasure.”
If you’d like to know more about the BMW xDrive Baby Boots,
which are also available in pink, please contact our Head of Product
Fabrication, Joss.Fulin@bmw.co.uk or call 0800 093 61 61.
Ends
The BMW Group
With its three brands BMW, MINI
and Rolls-Royce, the BMW Group is the world’s leading premium
manufacturer of automobiles and motorcycles and also provides premium
financial and mobility services. As a global company, the BMW Group
operates 30 production and assembly facilities in 14 countries and has
a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2014 was approximately € 8.71 billion on revenues
amounting to € 80.40 billion. As of 31 December 2014, the BMW Group
had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
For further information please contact:
Lauren Prema BMW Media Relations Executive
Tel: 07815 370746
Email: Lauren. Prema@bmw.co.uk
Gavin Ward BMW Media
Relations Manager
Tel: 01252 921261
Email: Gavin.Ward@bmw.co.uk
Piers Scott General
Manager, Product and Internal Communications
Tel: 01252 921265
Email: Piers.Scott@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel: 01252 921256
Email: Graham.Biggs@bmw.co.uk