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Fashion designers Felder Felder unveil sustainable carbon dress to celebrate their 10th Anniversary
Fri Sep 16 10:00:00 CEST 2016 Press Kit
Electric themed capsule collection marks second collaboration between Felder Felder and leaders in innovative sustainability BMW.
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German twins Daniela and Annette Felder, of London based design duo
Felder Felder, today unveil their 10th Anniversary Collection
featuring exclusively up-cycled and sustainable fabrics.
The collection’s hero piece is the “Carbon Dress”, inspired by BMW i and created using carbon fibre from BMW’s electric vehicle programme.
Carbon material makes up 97% of the fringe-detailed, metallic grey skater dress, which took over 100 hours to make. The unique texture and shine of the material provides a futuristic finish, which remains lightweight and strong, but is more tactile and daring compared to other fashion fabrics. This combined with the cut of the dress makes it the star of the collection.
The fully sustainable material, not yet available to the fashion industry in large quantities, was created at the same place that produces carbon fibre for BMW’s ground-breaking electric and Plug in Hybrid BMW i cars.
Daniela and Annette Felder comment: ‘The carbon fabrics are amazing and unlike anything we’ve used before – we are honoured to be given access to them before anyone else. The woven fibre allows us to do more with the designs and push the boundaries of sustainable fashion. It adds amazing structure and the frayed carbon looks so great as tassels. We can’t wait to show everyone the collection’.
The wider collection, in the label’s trademark rock n’ roll style, features flash electric motifs and up-cycled garments from their last decade of work. Daniela and Annette Felder will personally present this anniversary collection at an exclusive and intimate VIP dinner on Friday 16th September in London.
This is the second year Felder Felder has collaborated with the pioneers of the electric vehicle, BMW i, to create a more sustainable and green collection.
Notes to Editors
More about Felder Felder: German-born, but London-ensconced, Dani and Annette Felder launched their eponymous brand FELDER FELDER in 2007, after graduating from prestigious Central Saint Martins. Their collection was received to enormous critical acclaim, and soon established FELDER FELDER as one of the leading names on the London fashion scene . The sisters show their collections as part of London Fashion Week and as easy recognisable faces of their brand they have been guest judges on Heidi Klum’s Germany’s Next Top Model and had appearances on MTV’s The City. www.felderfelder.com
More about BMW i : The BMW i cars, which launched in 2014, bring a new meaning to the word premium, defined by sustainability. Both the BMW i3 and BMW i8 are multi-award winning cars that encompass efficient technology with lightweight materials. The BMW i8 is the most successful hybrid sports car on the market. The BMW i cars offer an exciting, agile driving experience with incredible acceleration, which is almost silent in motion. Starting at £104,540, the BMW i8 can be used for 22 miles in pure electric mode. Power can be boosted by a highly economical 1.5-litre petrol engine. www.bmw.co.uk
For more information please contact:
Lucy Hancock: 07809 691 651 / firstname.lastname@example.org/ BMWGroupPRteam@iris-worldwide.com
Rachel Newman: 07528 171 824 / email@example.com / BMWGroupPRteam@iris-worldwide.com