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MINI CONVERTIBLE VICTORIOUS AT AUTO EXPRESS AWARDS 2018
Wed Jul 04 00:01:00 CEST 2018 Press Kit
The MINI Convertible today won “Best Convertible” at the 2018 Auto Express Awards.
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The MINI Convertible today won “Best Convertible” at the 2018 Auto
Steve Fowler, Editor of Auto Express said “The MINI Convertible has always been a popular drop-top, and the newly facelifted third-generation version is the best yet.
This is a car offering open-top fun and thrills in a supermini-sized and shaped package, and with a broad line-up of trims and engines there’s a MINI Convertible for almost any driver”.
This year the MINI Convertible celebrated its 25th Anniversary with a special edition vehicle. Since its launch in 2016, over 14,000 vehicles have been sold in the UK making it the best-selling Convertible in the UK.
David George, Director, MINI UK commented on the win, “To win this award is a great achievement, and testament to the importance we place on the model within our product line-up. With the product refresh earlier this year, we’re delighted that the MINI Convertible continues to be the best-selling Convertible in the UK”.
Upgraded in March 2018, the new MINI Convertible is more stylish, practical and sophisticated than ever before. Priced from £19,795, it features a fully electric roof which opens and closes in just 18 seconds and a brand new 6.5 inch infotainment system.
Exceptionally high levels of standard equipment differentiate MINI Convertible from its competitors - MINI Visual Boost Radio, MINI Connected, Bluetooth, Rear Parking Distance Control and Rear Reversing Camera are standard across the range.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
MINI Press Office Contacts:
MINI Media Relations Executive
Tel: 07815 372480
MINI Media Relations Manager
Tel: 07815 370990
General Manager, Product and Internal Communications
Tel: 07815 378190
Corporate Communications Director
Tel: 07815 376867