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PressClub United Kingdom · Article.

The sound of the vehicles of the future: Hans Zimmer and BMW Group work together on sound design for electric mobility.

Pioneering work for the electric driving experience. Sound for the BMW Vision M NEXT jointly developed.

Corporate
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Technology
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Acoustics, Aerodynamics
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Alternative Drive Systems, Mobility of the Future
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Electrification
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#NEXTGen
 
EMBARGO: 24.06.19, 3 PM CET

Munich. Hans Zimmer is known worldwide for his film music. He has composed countless soundtracks for Hollywood and won numerous awards. Now Hans Zimmer, together with Renzo Vitale, acoustic engineer and sound designer at the BMW Group, has composed the sound for the BMW Vision M NEXT. The Vision M NEXT celebrates its world premiere on June 25th 2019 at #NEXTGen. Hans Zimmer: “I have always been a BMW enthusiast. As a kid I used to recognise my mother coming home by the sound of her BMW. I am thrilled to get the chance to design the sound of future electric BMW’s and create emotion for the future electric driving experience.”

Hans Zimmer and Renzo Vitale composed the drive sounds and sound signs for the BMW Vision M NEXT together in Zimmer’s studios in London and Los Angeles. Vitale: “We envision sounds that celebrate the beauty and complexity of our vehicles and that are able to move people. I see designing people’s future acoustic environment both as a privilege and as a responsibility. Working on this together with Hans Zimmer is a special honor for me – both as an acoustic engineer and as a musician.”

 

Kickoff for BMW IconicSounds Electric

The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises in the driver's seat. Under the brand name "BMW IconicSounds Electric" a visionary sound offer will be created for future electrified vehicles from BMW. “We want to get BMW IconicSounds Electric in position for customers who value emotional sound. With BMW IconicSounds Electric they will be able to experience the joy of driving with all their senses", said Jens Thiemer, Senior Vice President BMW Brand. The sound of the BMW Vision M NEXT gives a glimpse into the future of BMW IconicSounds Electric.

 

Sound inspired by art

The BMW Vision M NEXT is a statement for the driver – and so is its sound. When driving electrically, the driver who is used to the familiar sound of a combustion engine experiences the paradigm shift of powertrain technology. For some, this may lead to an alienation between driver and vehicle. The sound of the Vision M NEXT aims to create harmony between the driver and the electrically driven vehicle. This is achieved through the inspiration of art. Vitale: “The development and composition for the sound of the Vision M NEXT was mainly inspired by light installations from James Turrell and Ólafur Elíasson. In particular, Turrell realized works known for the illusion of an infinite space, which creates a magical experience for the spectator. The idea behind the Vision M NEXT is to recreate this sense of wonder through sound.”

Hans Zimmer: “When the driver interacts with the accelerator pedal it is not only a mechanical touchpoint but also a performative element. Accelerating becomes an experience during which the driver moves through a series of gradually morphing sound textures.”

 

BMW Group has been developing sound for electric mobility for around ten years now

In 2009, with the introduction of the MINI E test fleet, acoustic engineers from the BMW Group were already working on artificially generated sound, which was intended to contribute to the better perceptibility of vehicles with barely audible drivetrains. Since the launch of the BMW i3, customers have therefore been able to choose acoustic pedestrian protection as optional equipment.

The sound of the acoustic pedestrian protection has since been further developed in line with new legislative requirements and is now gradually being rolled out as standard in all plug-in hybrids and all-electric vehicles from BMW (requirements for acoustic pedestrian protection as well as operating times vary worldwide). The aim in the development was to fulfil the important warning function without disturbing pedestrians. At the same time, the customer should continue to enjoy a high level of acoustic comfort in the vehicle.

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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