PressClub United Kingdom · Article.
P.E. with Joe Wicks returns as thousands take part in the MINI-supported tour raising £35,760 for Children in Need
11.08.2022 Press Release
• The Body Coach aka Joe Wicks took ‘P.E. with Joe’ on tour across the UK for a second year running • The seven-stop road trip in a MINI Countryman took Joe from Somerset to Perth, Scotland • Powered by MINI Big Love, Joe is on a mission to improve mental wellbeing through exercise • More than 5,500 people attended during the week raising £35,760 for Children in Need
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From 31 July to 6 August, The Body Coach, aka Joe Wicks, took ‘P.E.
with Joe’ on the road with MINI for a second year running, bringing
people together and staging the ultimate event to get families feeling
energised, mentally and physically.
Throughout the seven-day tour, Joe brought his unique brand of fitness to more than 5,500 people, raising £35,760 for Children in Need in the process.
The Covid pandemic highlighted the vital link between exercise and mental health, with seven out of ten adults saying they used it to manage their state of mind. Joe is determined to keep families healthy and motivated and his message during this tour, as part of MINI’s 2022 Big Love event series, is that exercise can be fun and easy.
Sat behind the wheel of his MINI Countryman, Joe visited seven locations in Chard, Cardiff, Oxford, Norfolk [Sandringham], Leeds, Lauder and Perth.
Kicking off at Forde Abbey, near Chard and ending at Scone Palace in Perth, Joe led thousands of people who completed *101,916 burpees, 249,128 star jumps, 192,508 Spider-Man lunges and 124,564 squats.
Reflecting on the tour Joe Wicks said, “What a week that was! It’s been incredible to meet so many people and hear their stories about how P.E. with Joe transformed their lives in lockdown and beyond.
Meeting everyone that came along and hearing their inspiring stories meant so much to me. It really emphasised the importance of moving your body, not just for keeping fit, but for the truly positive impact it can have on your mental health.”
Last year Joe went on a MINI road trip to six locations in six days, bringing fitness to over 5,500 exercise-keen participants and raising money for Children in Need in the process.
Once again, 100 per cent of the proceeds from this year’s tour will be donated to BBC Children in Need to help support children across the UK. Joe was appointed to the role of School Ambassador for the charity in 2019 and continues to go above and beyond in his fundraising efforts.
For more information on the tour hop, skip or jump your way to https://www.mini.co.uk/pewithjoe.
*Estimates calculated based on number of attendees and number of repetitions performed by Joe Wicks of each of the exercises during the 7 days of the tour.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
MINI Press Office Contacts:
MINI Press Officer
Tel: 07815 371705
Corporate Communications Director
Tel: 07815 376867
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