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PressClub United Kingdom · Article.

MINI Mixed Reality Experience: Driving into the Future.

MINI is thrilled to unveil its latest innovation, MINI Mixed Reality, merging the virtual and real worlds. With MINI Mixed Reality, drivers can immerse themselves in a unique journey through the MINI universe while behind the wheel of a MINI, all through the power of virtual reality.

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BMW Group

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Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich. MINI is thrilled to unveil its latest innovation, MINI Mixed Reality, merging the virtual and real worlds. With MINI Mixed Reality, drivers can immerse themselves in a unique journey through the MINI universe while behind the wheel of a MINI, all through the power of virtual reality.

MINI Mixed Reality combines the thrill of driving with the immersive capabilities of virtual reality technology. Picture this: as you sit inside a MINI vehicle, your surroundings transform. Through a VR headset, you see the world outside the windows as a vibrant, virtual MINI Virtual Reality World, while still being able to navigate through the actual environment via camera streams. It's a seamless integration of the physical and digital realms, offering a new dimension to the driving experience.

MINI is all about pushing boundaries and redefining what's possible. MINI Mixed Reality is not just about driving—it's about embarking on a journey, exploring the creative minds of MINI Design, and experiencing firsthand what MINI represents. It's an invitation to see the world through a different lens, quite literally.

Behind the magic of MINI Mixed Reality lies a sophisticated system: a high-end PC running a self-designed MINI VR World, streaming seamlessly to the headset. But that's not all—headset tracking, acceleration, sound, and vehicle interface devices work in harmony to create an unparalleled driving experience.

MINI Mixed Reality isn't just a novelty—it's a testament to MINI's commitment to innovation. Once again, MINI is staying true to the MINI DNA and paving the way for future advancements. MINI Mixed Reality opens doors to exciting possibilities, from gaming integrations to potential partnerships.

At BMW Group, this technology is being utilized for test and validation purposes, including user studies for automated driving.

Ends.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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MINI Press Office Contacts:

Tom Evans
MINI Press Officer
Tel: 07815 371705
Email: Tom.Evans@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480                   
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

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The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

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