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PressClub United Kingdom · Article.

BMW Group UK confirms new Managing Director for its flagship retail business BMW Group Park Lane

30.06.2026 Press Release

James Morrison confirmed as Managing Director of BMW Group UK’s Park Lane retail business • Michelle Roberts appointed Vice President Customer, Brand & Sales at BMW M GmbH

Sales and Marketing
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Corporate
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Human Resources
 

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Chris Overall
BMW Group

Tel: +447815370990

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Chris Overall
BMW Group

Farnborough. BMW Group UK has announced that James Morrison will become Managing Director of Park Lane, its flagship retail business for BMW and MINI in central London.

James will succeed Michelle Roberts, who has been appointed Vice President Customer, Brand & Sales at BMW M GmbH from 1 August 2026. Michelle will move to Munich, succeeding Sylvia Neubauer, who has been appointed President and CEO of BMW Switzerland.

Michelle has successfully led Park Lane through a period of transformation and has made a significant contribution to BMW Group UK over many years, including in her previous role as Marketing Director, BMW UK. In her new position at BMW M, she will take on global responsibility for brand, customer and sales.

James has been part of the Corporate Communications team since September 2025, leading Product Communications across BMW and MINI in the UK, including the highly successful media launch of the new BMW iX3. He brings a deep understanding of BMW Group and its customers, built through a 25-year career with the company spanning a range of sales and marketing roles across the business, including Product and Event Management, MINI, Corporate Sales and overseeing BMW Luxury Class.

James’s successor in the BMW Group UK Corporate Communications team will be announced in due course.

Ends

 The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

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For further information please contact:

Chris Overall
Head of Corporate, Brand and Internal Communications
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk

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The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.
 

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