PressClub United Kingdom · Article.
MINI looks good on you: the new MINI Lifestyle Collection 2026.
Tue Sep 29 11:00:00 CEST 2026 Press Release
+++ MINI presents the MINI Lifestyle Collection 2026, featuring apparel, bags, luggage and accessories +++ Clean lines, expressive colours and signature MINI details run throughout the collection +++
Press Contact.
Samuel Buckingham
BMW Group
Tel: +447815362262
send an e-mail
Author.
Franziska Liebert
BMW Group
Note: This press release is a 1:1 copy of the original issued
by BMW Group headquarters in Germany. No adaptions have been made to
cater to the UK market.
Munich. The new MINI Lifestyle Collection will expand
the MINI lifestyle range with new must-haves that enable MINI fans to
experience the MINI world both in and beyond the car.
Whether browsing the city with sunglasses, a crossbody bag and
shopper, or heading to the office with a travel mug tucked into a
backpack or laptop bag, the new products add distinctive accents to
everyday life. For adventures in and beyond the city, duffle bags and
trolleys offer generous storage space. And with an umbrella and
hoodie, fans are ready for rainy days.
“With the new MINI Lifestyle Collection, we wanted to capture the
Zeitgeist while offering versatile styling options that remain
unmistakably MINI,” explains Peter Zamljak, Head of MINI Lifestyle and
Licences. “My personal favourite is the coffee mug that matches the
colour of my Cooper – it brings a touch of MINI to the very start of
my day.”
The colour palette draws inspiration from popular exterior
colours across the current MINI model family. Essentials in Black and
White meet seasonal products in Ocean Wave Green, Smokey Green and
Rebel Red.
The
MINI Lifestyle Collection 2026 in detail
The apparel range for women and men includes T-shirts, caps,
polo shirts, hoodies and jackets. Comfortable fits and high-quality
materials meet characteristic MINI design details.
The MINI Lifestyle Collection’s range of bags and luggage extends
from crossbody bags and shoppers to roll-top backpacks and laptop
bags, as well as duffle bags and trolleys. Durable materials,
practical compartments and ample storage make them versatile
companions for city life and travel.
The accessories selection includes notebooks, water bottles,
travel mugs, umbrellas and sunglasses – everyday essentials with a
distinctive MINI twist.
Young MINI fans can enjoy their first MINI driving experiences
with the MINI Baby Racer and MINI Alu Balance Bike, wearing T-shirts
and sweatshirts featuring classic Mini graphics. Scale models of the
MINI Cooper SE and MINI Aceman SE bring the brand’s latest vehicles
into the home.
Key points at a glance
- Market launch: The MINI Lifestyle Collection 2026 will be available from October 2026 (depending on market).
- Range: The collection includes apparel, bags, luggage, accessories, products for children and MINI vehicle miniatures.
- Design: Clean lines, bold colours and characteristic MINI details define the new products.
- Colour palette: Black and White meet Ocean Wave Green, Smokey Green and Rebel Red – inspired by current MINI exterior colours.
Ends
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and
more than 202,500 motorcycles worldwide. The profit before tax in the
financial year 2025 was € 10.2 billion on revenues amounting to €
133,5 billion. As of 31 December 2025, the BMW Group had a workforce
of 154,540 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
– from the supply chain through production to the end of their useful
life.
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MINI Press Office Contacts:
Sam Buckingham
MINI Press Officer
Tel: 07815
362262
Email: Samuel.Buckingham@mini.co.uk
Christina Burnham-Hepe
Corporate Communications
Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
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