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PressClub USA · Article.
BMW STARTS ITS NEW VIDEO PORTAL WITH IAA HIGHLIGHTS
Mon Sep 10 18:45:00 CEST 2007 Press Release
Daily coverage of the show on the Web 2.0 video portal, BMW-web.tv
Munich. BMW is showing highlights of the 2007, 62nd International Motor Show
(IAA) on its new video portal, BMW-web.tv. The new Internet offering, which has
numerous, interactive Web 2.0 elements will start on 11th September, to
coincide with IAA, at www.bmw-web.tv.
Internet users can expect exciting daily reports on the new BMW car models,
forward-looking innovations and exclusive interviews. So customers, fans, car
enthusiasts and followers of motor sport do not have to miss anything about
their favourite make of car, even if they cannot attend the show in person. All
the IAA contributions will still be on the video portal, ready to call up
months later. Other videos are also available in a total of nine categories,
for example, the latest BMW models, sports events and the milestones of past
decades. The content of the video portal is regularly updated by interesting
reports and news on all aspects of the BMW marque.
The new, persuasive video platform has interactive Web 2.0 features and an
innovative control concept. After the German Internet TV offering, BMW-tv.de,
which since March, has been transmitting a new episode in magazine format every
fortnight, the arrival of BMW-web.tv in addition sees the start of an
interactive, international portal. So users have many options, including
creating and saving their own playlists, rating the contributions, easily
integrating videos into their own websites and blogs and downloading them as a
podcast to compatible devices such as an iPod. And to wrap it all up, the new
web offering is easy to operate and has convenient search functions.
BMW-web.tv has been transformed by the Cologne-based agencies denkwerk and
sevenload GmbH together with Bavaria Film Interactive, Munich.