100 DAYS OF BMW WELT - MORE THAN 500,000 VISITORS

100 Days of BMW Welt - More than 500,000 Visitors
Festive handover of 3,500 cars.

Munich. Within just a short time, the BMW Welt in Munich has become an
extremely popular highlight for visitors. In the first 100 days following the
Opening Ceremony on 17 October 2007, more than 500,000 guests have visited the
BMW Welt. Right from the start on the opening weekend the curiosity aroused by
the building's trendsetting architecture created by Professor Wolf D. Prix and
the specific exhibitions presented by BMW attracted no less than 80,000 people
to the BMW Welt. Since then more than 15,000 have joined in guided tours of the
location, all of them fully booked. To date BMW Welt was also the starting
point for 25,000 visitors going on the new Plant Tour on the Production Mile in
the BMW Plant next door, where some 900 units of the 3 Series come off the
assembly lines every day.

A staggering 140,000 guests have so far enjoyed the wide range of culinary
delights offered at the three restaurants and the coffee bar in the BMW Welt.
The Events Forum has attracted 10,000 guests of BMW and other organisers, and
6,000 visitors have enjoyed the panel discussions and free jazz and classic
concerts with internationally renowned artists in the Double Cone. 100,000
visitors, finally, have come to the shops in the BMW Welt, buying no less than
55,000 products.

Among children and young people between 7 and 13, the Junior Campus is an
absolute highlight. In all, 4,800 girls and boys have attended the workshops on
the subject of mobility in the Campus Laboratory and Campus Workshops, building
cars themselves in small teams. And so far 71 school classes have visited the
Junior Campus, with 700 children celebrating their birthday there.

Car pick-up service available in further countries in 2008.

No less than 3,500 cars have already been handed over to their proud owners in
the Car Delivery Centre, where customers are absolutely thrilled by the
detailed and individual briefing they receive on their new BMW and the festive
handover ceremony. With deliveries starting on 23 October 2007, both German and
North American customers have been able to experience the BMW Welt. 700
custom-ers from the USA personally picked up their new BMW at this unique
location, at the very heart of the brand.

Capacities are being consistently increased in 2008 to meet great demand from
other markets. And so, like the ramp-up of a new model, the BMW Welt Car
Delivery Centre will increase its activities step-by-step.

Outlook 2008.

Maintaining a highly attractive series of open cultural events, the BMW Welt
will continue to offer free jazz concerts and cultural highlights. All citizens
of Munich and many tourists visiting the city will therefore have the
opportunity to enjoy a highly entertaining and high-quality series of events at
the BMW Welt.

New specific exhibitions, concerts, a visit to the Junior Campus or the wide
range of culinary delights - there are many reasons in 2008 to visit the BMW
Welt and have a great time.

With the New BMW Museum being opened in 2008, the overall experience of the BMW
Welt is being rounded off once and for all.

For questions, please contact:
Corporate Communications
BMW Group
Helmut Pöschl
Group Communications and Political Affairs
Public Relations
Spokesman BMW Welt
Tel: +49-89-382-45500
Fax: +49-89-382-45501
E-mail: Helmut.Poeschl@bmw.de