PressClub USA · Article.
Hendrik von Kuenheim elected president of the IMMA.
Wed May 21 16:00:00 CEST 2008 Press Release
Hendrik von Kuenheim, general director of BMW Motorrad since the beginning of this year, has been elected President of the International Motorcycle Manufacturers Association (IMMA) by its members.
send an e-mail
Munich. Hendrik von Kuenheim, general director of BMW Motorrad since the
beginning of this year, has been elected President of the International
Motorcycle Manufacturers Association (IMMA) by its members. He succeeds Minoru
Harada, Honda, who had held the office since May 2006. The members of the IMMA
comprise all of the world's most prominent motorcycle manufacturers, serving as
a platform upon which they can come together to jointly define technical
standards and to present their interests from a common front. Amongst its
activities, the association works together with the UN World Forum, with whom
it is aiming to effect the harmonisation of technical vehicle regulations
(UNECE WP29). It is for this reason that Hendrik von Kuenheim stated that one
of the goals of his presidency would be to take on "an enthusiastic role in the
current international discussion on increased road safety." BMW was the first
company in the world to sell an anti-lock braking system for motorcycles, and
to this day, it remains the market leader in this particular form of safety
equipment. In 1947, BMW also became one of the founder members of the Bureau
Permanent International des Constructeurs de Motocycles, as the IMMA was known