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PRESS KIT: BMW WELT (UPDATE)

Update of the BMW Welt press kits: The text of the two BMW Welt booklets was completely revised for the grand opening of the BMW Museum on July 19, 2008.

BMW Welt

Press Contact.

Jan Ehlen
BMW Group

Tel: +49 89 382 28044

send an e-mail

BMW Welt Overall Experience. 1. The BMW Welt. 1.1 The BMW Welt Overall Experience. 2 1.2 The BMW Welt. Tradition and Future at BMW in Munich. 5 2. The BMW Museum. 2.1 The BMW Museum Munich. An Innovative Experience in a New Dimension. 7 2.2 The BMW Museum Munich. History, Continuity, Future. 10 3. The BMW Plant. 3.1 The BMW Munich Plant. An Insight into Car Production of the Most Advanced Standard. 12 3.2 The BMW Munich Plant. Authenticity and Technology at Their Best. 16 BMW Welt Building. 1. The BMW Welt. A Place for Communication. 2 2. Car Delivery in the BMW Welt. A Very Special Experience. 5 3. The BMW Welt - a Direct Experience. And a Close Encounter with the Brand. 10 4. The BMW Welt. Trendsetting Architecture for Munich. 13 5. Discovery Tour in the BMW Welt Junior Campus. 16 6. The BMW Welt Event Forum. A Place for Extraordinary Events. 19 7. World-Class Catering. In the BMW Welt. 21 8. The BMW Welt. How to Get There, Contact & Opening Times. 23 9. The BMW Welt. Facts & Figures.

The BMW Welt Overall Experience.

Opening the BMW Welt on 17 October 2007, BMW has established a new milestone in
Munich, at the same time creating a venue for dialogue and unforgettable
moments.

A truly multi-functional building, the BMW Welt offers a comprehensive
experience and place of encounter for all visitors and attracting more than one
million guests in the first six months alone, the BMW Welt is already one of
the three most popular sights in the Bavarian State Capital of Munich. BMW has
been based in the north of Munich with its production facilities since 1917 and
now guests from all over the world are able to enjoy an even more intense
experience of the world of BMW, ranging from the latest trends and exhibitions
through technical highlights and design features all the way to the emotions of
the lucky customers able to take receipt of their new car in the BMW Welt.

As a building and an institution, the BMW Welt is a significant interface
between the Company, the brand, the products, and the visitor. This is indeed
the only place able to offer an overall, all-round experience of the past,
present and future.

Together with the BMW Plant and the BMW Museum, the BMW Welt forms one logic
whole, the overall experience of BMW. Particularly the vicinity linking this
unique building pointing into the future in its architecture with all important
areas and facilities of BMW's location in Munich, as well as the option to
visit the BMW Museum and enjoy a guided tour of the Plant on the occasion,
create this all-round experience.

Precisely this comprehensive perspective clearly bears out the spirit of
authenticity and continuity in Munich, the history of the Company, and the most
advanced production facilities and technologies used by BMW. The BMW Welt,
therefore, brings together the social commitment, the sense of responsibility,
and the clear pledge of the BMW Group to the world we live in.

BMW Welt. The Art of Being BMW.
Through its progressive architecture, the BMW Welt is not just a highlight of
tourism in Munich, but also an outstanding venue for individualised, highly
personal delivery of cars to their new owners. Each year BMW hands over up to
45,000 new cars to owners from all over the world picking up their vehicles in
Munich, and a minimum of 850,000 visitors is expected each year - a figure
already exceeded by far in the short period since the BMW Welt was opened.

Apart from the exclusive presentation of current car lines and motorcycles,
interactive exhibits offer a clear insight into BMW research, development,
design, and production, providing the opportunity to experience the BMW brand
and the Company from virtually every perspective.

A further point is that the BMW Welt features its own Event Forum equipped with
the most advanced technology for events of all kinds the ideal venue for
concerts, exhibitions, conferences and live transmissions, as well as
receptions and seminars.

The range of catering and dining services is highly versatile, with the BMW
Welt offering two restaurants, one bistro and one coffee shop, just as the
various shops meet all kinds of requirements.

The Junior Campus, a special, independent encounter area based on the latest
scientific findings in child and youth studies, caters ideally for children
between 7 and 13 as well as school-children from grades 2-7. Indeed, this is
where children and young people are able to discover "mobility with all their
senses" in a truly playful manner.

BMW Museum. A Direct Experience of History.
The BMW Museum attracting an average of 200,000 visitors a year was built next
door to the BMW Building in 1973.

The concept of the new BMW Museum opening on 19 June 2008 and offering five
times the former exhibition area focuses on the fascinating thrill of the BMW
brand borne out by dynamism, sportiness, and passion. More than 120 original
exhibits, a special guided path for visitors taking them through 25 unique
exhibition areas, as well as new presentation technologies cover 90 years of
corporate history.

The central path through the Museum guides visitors through time and space,
presenting a wide range of overriding issues and individual highlights to
400,000 visitors a year. And last but not least, a multitude of different
perspectives, surprising insights and outlooks, as well as the all-round focus
of the exhibitions presented strengthens the dramatic qualities of the Museum.

The BMW Munich Plant. Passion and Technology.

The BMW Munich Plant is the home plant of the BMW Group, combining the highest
level of engineering and human innovation with genuine passion for the brand.
The BMW Munich Plant builds more than 900 BMW 3 Series (Touring and Saloon
models) as well as more than 1,400 engines (straight-six, eight-cylinder
gasoline and diesel engines, high-performance M-engines for the M3, M5, and M6,
as well as twelve-cylinders) a day.

The BMW Munich Plant employs approximately 9,000 associates from more than 50
countries the world over, among them more than 700 apprentices. The plant
incorporates all technologies in automobile production: press shop, body shop,
paintshop, engine production and assembly, as well as a toolmaking shop, the
production of interior and seats, and a laboratory.

The BMW Munich Plant is part of the BMW Group's worldwide production
net¬work with no less than 23 plants in 12 countries and therefore serves as a
"showcase of BMW production" in the context of the BMW Welt. Individualised
guided tours offer a unique and authentic insight into automobile production.

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