MINI USA TAKES VEHICLE CUSTOMIZATION TO NEW HEIGHTS WITH ANNOUNCEMENT OF PARTNERSHIP WITH ORIGINAL WRAPS, INC.

New Web Portal Allows MINI Enthusiasts to Choose or Create Own Interior and
Exterior Vinyl Graphics for Unparalleled Level of Personalization

Woodcliff Lake, NJ - October 2, 2008... MINI USA -- automaker of the iconic and
uniquely individualizable line of passenger cars that made small cars cool --
announced today a partnership with Lakewood, Colorado-based Original Wraps,
Inc., a leading provider of on-demand and physical personalization. The
partnership provides MINI enthusiasts the availability of interior/exterior
graphics and complete personalization of their vehicles through a new Web
portal - www.MINImotoringgraphics.com., which is currently live.

"We are delighted to have partnered with Original Wraps, a true leader in the
vehicle customization industry," said Jim McDowell, Vice President of MINI
USA. "Individualism has always been an important aspect of MINI, which our
customers love, and this new partnership enhances the level of personalization
we can provide. This gives MINI enthusiasts a nearly limitless palette to
express their personalities."

The MINI Motoring Graphics are available for every year and model of MINI since
2002. Customers can choose from vinyl graphics ranging from original art,
national flags and thousands more. In addition, users can even upload their own
photos and images, or download templates to create their own designs, with
Original Wraps manufacturing the custom graphics. The wrap itself is made from
a professional-grade 3M vinyl, which is printed via a proprietary process that
ensures detailed and premium images. The wrap is then coated with a glossy, 3M
laminated finish and custom cut, which allows for a perfect fit for each MINI.

"MINI owners are already personalizing their vehicles in one way or another,
but there hasn't been a reliable one stop shop with unique designs, until now.
Partnered with MINI, we have created a comprehensive MINI personalization
portal that will get every MINI driver's imagination flowing," said Tom
Stemple, Chief Executive Officer and founder of Original Wraps. "MINI Motoring
Graphics allows MINI owners multiple ways to personalize their MINIs, including
the ability to display their own pictures and artwork on the vehicle."

MINI Motoring Graphics are made with the highest quality 3M vinyl and come with
a performance warranty. Some of the graphics can be applied by customers, but
professional installers are recommended for many of the graphics. The graphics
can easily be removed without damaging the surface of the vehicle. This allows
customers the ability to personalize their MINIs as often as they choose at a
low cost.

The cost of each graphic ranges from $9.99 to $349.00 and can be purchased at
www.MINIMotoringGraphics.com or any local MINI dealer. The wraps can be
shipped direct to the consumer or to a MINI dealer, and usually arrive within
days.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC which has been present
in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began
distributing vehicles in 2003. The BMW Group in the United States has grown to
include marketing, sales, and financial service organizations for the BMW brand
of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

About Original Wraps, Inc.
Founded in July 2006 to capitalize on this new and growing industry, Original
Wraps is the market leader in vehicle personalization. Tom Stemple, the
founder of Original Wraps and who is regarded as a pioneer in the
personalization and custom manufacturing space, realized the potential for the
personalization of vehicles, such as cars, trucks, motorcycles, and boats.
Prior to founding Original Wraps, Tom served as Co-Founder of SkinIt, Inc.
(www.SkinIt.com) where he, and his brothers Mike and Chris Stemple, formed the
initial infrastructure, developed the products and manufacturing processes,
oversaw the release of numerous products into the retail/wholesale channels,
established a management team and raised the necessary venture capital. After
leading SkinIt Inc. through two years of revenue growth and international
expansion, Tom navigated the successful sale of the company to Global Wireless
Entertainment, Inc., a leading provider of brand management services in the
spring of 2006. Under Tom's guidance, Original Wraps has developed
manufacturing technology and numerous distribution channels - both domestic and
international, ensuring the ongoing success of Original Wraps.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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