VISIT BMW WELT AT ITB BERLIN FROM MARCH 11-15 IN THE "BAYERNHALLE" HALL 6.2. B

The ITB Berlin is the leading trade fair of the international tourism industry.

The combination of trade exhibition, public exhibition and the biggest
professional convention worldwide attracts tens of thousands of visitors,
exhibitors and media representatives every year.

This year again you will find the stand of the BMW Welt at the ITB Berlin, the
most successful tourism trade fair worldwide, once again in the "Bayernhalle"
6.2. B, from 11th to 15th March.
In the name of BMW Group we would like to invite you to the press conference
"From Zero to 3 million visitors", which is why BMW Welt became meanwhile the
second most visited sight in Munich. Date: 12th March 2009 from 10:30 to 11:30.
The conversation with the press will take place in the context of ITB Berlin in
the beer garden of Bavaria tourism, in hall 6.2. B. Afterwards we are looking
forward to vivid discussions during a shared Bavarian "Brotzeit".

The updated press release concerning the ITB and further information to BMW
Welt you can find here as well for downloading.

The BMW Welt Experience at ITB 2009

The popular visitor attraction in the Olympic Park in Munich is once again
offering diversity and variety for the whole family in 2009.

Munich. The BMW Welt complex - consisting of BMW Welt, the BMW Museum and the
BMW Plant - provides a fascinating diversity of themes in one place and creates
a brand experience that is unique throughout the world. This year, BMW Welt is
once again offering plenty of innovations and a wide-ranging programme of
events.

January saw the start of the six lunchtime events to select the winner of the
BMW Welt Jazz Award. The climax of this new cultural format will be the finals
on 4 April. Since February, there have been additional newly designed events
and guides through BMW Welt - with the "Mobility Tour" and "Family Time" - that
particularly meet the needs of families. And to see out the year 2009 in truly
traditional style, there will once again be concerts featuring top artists in
BMW Welt every Advent Sunday. In 2009, apart from the permanent exhibition, the
BMW Museum will also be showing the BMW Concept Cars and a small exhibition to
celebrate the 50th anniversary of the BMW 700. In addition, the BMW Z1 created
by A.R. Penck in the world-famous BMW Art Car Collection will also be moving
into the BMW Museum. Thanks to the new Production Mile, the BMW Plant will once
again be able to grant 150,000 visitors a glimpse into all the BMW production
areas.

The re-opening of the BMW Museum in June 2008 marked the fulfilment of a dream
that started with the concept for BMW Welt, the gateway to the brand. This is
where the BMW Plant tours start, and the BMW Museum opposite is connected
directly with BMW Welt via a bridge. With BMW Welt, the BMW Plant and the BMW
Museum, visitors can experience every facet of the brand. Here, the
authenticity and continuity, brand history, innovative production and
technologies of BMW become tangible.

BMW Welt. One of Munich's most popular visitor attractions.

In just a very short time, BMW Welt has become one of the most popular tourist
attractions in Munich. Since its opening in October 2007, three million people
have visited BMW Welt, which takes it to second place in the list of Munich's
most visited sights. With its unique features - the striking double cone and
flying cloud roof - this unusual structure is one of the first creations in a
new generation of communication buildings for the 21st century. At the same
time, BMW Welt is harmoniously integrated into the context of the Olympic Park
architecture and the existing BMW buildings. The open architecture and complex,
transparent glass facade allow lots of light into the interior space and open
up the building to its environment.

The recipe for the success of this experience is based on its wide-ranging
diversity, regularly changing exhibitions and central themes. BMW Welt thus
combines technology, design and innovation with lifestyle, dynamism and
culture, acting as a public space for fascinating encounters and dialogues. In
2009, BMW Welt will once again be thrilling its guests with its widely diverse
programme of events.

BMW Welt 2009. Offering a wide range of different events.

Since January, the events to select the winners of the BMW Welt Jazz Award
2009, entitled "The Art of Piano Trio" have been held every fortnight, on
Sundays from 11 a.m. to 1.30 p.m.. This new, highly regarded competition is
being organised for the first time this year, and has captured the imagination
of both the public and the trade press. The finals and presentation of the
award will take place on 4th April, when the two finalists, selected by a
highly qualified jury, will compete against each other. The winning trio will
receive prize money totalling € 10,000 and an exclusive winners' cup. In
addition, there will once again be classical concerts in BMW Welt on the four
Sundays of Advent. The popular Advent concerts have been enhancing Munich's
cultural scene in the pre-Christmas period since 2007.

In addition to regularly changing exhibitions of BMW's technology, design and
innovation, visitors are attracted by the unusual, prize-winning architecture
of the building itself. The guided tours each day are very popular.

The Junior Campus at BMW Welt will also be offering new services in 2009, in
addition to its extremely popular workshops, so that it can meet future demands
and the needs of families in particular. Since February, the Junior Campus at
BMW Welt has focussed completely on families on the first Sunday in each month.
The special Family Time activities allow parents to experience the theme of
mobility with their children. In the Junior Campus, which was designed
specially for young visitors, parents can visit the "Discovering Mobility"
workshop with their children for the first time in these days, or get to know
BMW Welt in every detail in two different tours. Whilst parents take a BMW Welt
Compact Tour, the "Mobility Tour" invites children and young people aged 7 to
13, after a research trip of the Junior Campus, to go on an exciting tour
through BMW Welt, accompanied by trained teaching staff. The tour focuses on
general mobility matters, such as methods of transport, covering distances,
safety on the roads, pioneering technologies and environmental factors.

BMW Welt. A superb culinary experience.

Those who would like to round off a long day of fascinating impressions with an
outstanding culinary experience are in just the right place at BMW Welt. BMW
Welt is definitely worth a culinary detour. Eduard Dimant, Head Chef of the
Club Restaurant in BMW Welt, was named "Newcomer of the Year" by the readers of
"Der Feinschmecker", the trade journal for gourmets, in December 2008. The
combination of pioneering architecture and superb catering invites visitors to
experience the world of BMW with all their senses. Two restaurants, a bistro
and a coffee bar run by the world-famous Viennese restaurant and catering
company DO & CO offer opportunities for wining and dining at the highest level.
Another popular meeting place in summer is the spacious outside terrace of the
Restaurant International, with its views across Munich's Olympic Park.

BMW Museum. Thematic time lines show the innovative power of the BMW brand.

Ever since it opened in 1973, the "Museum bowl", as it is known because of its
exterior design, has been not only the home of the BMW Museum, but also one of
the city's prime architectural landmarks. Following its redesign and re-opening
in June 2008, the directly adjoining flat structure of the BMW corporate head
offices has been added to the "Museum dish". It has thus been possible to
quintuple the size of the exhibition space to 5,000 m2. A system of apparently
weightless ramps reaching dynamically into the room leads to a theme complex
with a total of 25 exhibition areas. Visitors move along this pathway as if
they were on a street, walking along the paved pathways of a great city.

The new exhibition concept does not focus on history as a completed chronology,
but instead develops themes in the form of time lines, which start in the past,
lead into the present and offer glimpses of the future. Different media and
production styles highlight these time lines and allow them to be experienced
with all of the five senses. 120 original BMW exhibits from the last 90 years
of BMW history demonstrate this very clearly, and invite visitors on a personal
journey through time. Great favourites with the public that can now be viewed
in the BMW Museum include the Isetta, the BMW 2002, the R32 motorcycle, the BMW
328 and the 507, and also the H2R record-breaker. Cars, motorcycles, racing
vehicles and aeroplane engines demonstrate the brand's product diversity,
continuity and innovative power. To meet the high international standards of
the BMW Museum, many exhibits have been comprehensively and accurately
restored. At the end of the tour, visitors arrive at the topmost platform of
the "Museum dish", where they are greeted by yet another synthesis of
architecture and media production techniques - a panoramic projection across
the inner wall of the bowl. In the unusual space, without columns, with a wall
surface that is 120 m long and up to 6 m high, specially produced films are
shown as a 360° panoramic view.

The museum's educational service - "Teaching with the BMW Museum" -
concentrates on programmes for schools consisting of themed tours followed by
an artistic and practical programme section. Factual knowledge takes second
place to a wide range of different learning processes. On this basis, the
Museum offers schools and children's and youth's groups guided tours and
workshops for 6- to 13-year-olds and 14- to 18-year-olds.

BMW Museum 2009. Changing exhibitions, special presentations and new Art Cars.

The current temporary exhibition shows BMW Concept Cars on a scale never before
seen by the public. The exhibits, dating from 1951 to 2006, are unique and bear
witness to pioneering innovations in terms of design, materials, drive
technologies and safety. They stand apart from any series developments, give
shape to new ideas and visions and have often proved to be the stimulus for the
kind of individual mobility that comes the day after tomorrow. Because of its
great popularity, this exhibition will continue to be presented in the Museum
in 2009, with a number of new exhibits, including motorcycles, being added.

Furthermore, there will be at least one new special exhibition in 2009. From
the spring of 2009, a small exhibition of vehicles in the Museum foyer will
remind visitors of the 50th anniversary of the BMW 700. With this model, BMW
set off on the road towards its successful automobile business; it thus
impressively demonstrates BMW's ability to develop compact, powerful,
contemporary automobiles. With its Italian charm, the 700 Coupé summed up the
tastes and attitudes of the time exactly. After the Coupé, the Saloon was
presented in September 1959 at the IAA motor show. Demand soared, and people
were happy to accept delivery dates months away. By the time it was phased out
in 1965, this car had become BMW's top-selling vehicle to date.

In addition, the compact Sport Coupé marked the beginning of an unmatched
career in motor racing for BMW after the Second World War,. Great heroes of
motor racing - including Hans Stuck senior, Jacky Ickx, Alexander von
Falkenhausen, Hubert Hahne and Heinrich Eppelein - became first-time winners
with the car.

As the home of the BMW Art Car Collection, the Museum is being presented with a
significant addition in the middle of February 2009. The BMW designed by A.R.
Penck reflects Penck's unmistakeable style, combining abstract figures and
symbols. He uses matchstick men and graphic images that are reminiscent of cave
paintings, Asian calligraphy and graffiti, and which have earned him the title
of "the cave-painter of the Post-Modern movement".

From April to September 2009, the BMW Museum will be presenting a very special
type of art work: sections from the massive installation created by the
American Robin Rhode, who left coloured tyre tracks on a white background using
a BMW Z4 - an expression of individual mobility as part of an artistic
interpretation of sheer driving pleasure.

BMW Plant. Passion and cutting-edge technology.

In the BMW home Plant in Munich, visitors can experience the fascination of
modern automobile construction at close quarters. The new BMW Production Mile
runs through a total of twelve halls, covering all areas of production: press
shop, body shop, paint shop, engine construction, the production of the
interiors and seats, and assembly. Visitors can witness the unique logistics
and precise attention to detail here. 10,000 parts from all over the world have
to meet up with each other here at the right time and in the right place. This
incredibly complex process takes place at this historic BMW location in a
harmonious interplay between man and machines. The factory tour starts with the
perfectly coordinated "robots' dance", which amazes visitors with the sheer
aesthetic appeal of the technology. The tolerance level in body shell
construction is a tenth of a millimetre, reaching a thousandth of a millimetre
in engine construction.
Visitors will then see the majority of the 9,000 or so employees from 50
countries working in assembly, where a completely individual automobile,
tailored to the customer's wishes, is put together. Because apart from fleet
orders, the BMW Munich Plant produces on average of only two to four identical
vehicles a year, even though a new BMW is created every minute here.

BMW factory tour. 1.5 million Visitors and eight million automobiles.

There have been factory tours for almost as long as there has been a BMW home
Plant in Munich - for almost 90 years. In the early years, the tours tended to
be run on a more spontaneous, flexible basis, but the factory tours became more
official in the 1950s, mainly for employees, to start with. The earliest source
in the BMW Archive to refer to factory visits dates from 1962. It was only at
the beginning of the 70s that the Plant began to count the number of visitors,
and in these early years of records, the number of guests each year was between
30,000 and 33,000. From the end of the 80s, this number was supplemented by the
visitors who collected their new cars "ex factory" in the small delivery
warehouse in Freimann, for which BMW Welt was created in 2007. The mainly US
guests increased the average number of visitors to 35,000 - 40,000 a year. So
the maximum capacity for visits to the Plant was soon filled, and requests for
visits had to be submitted months in advance.

Since the opening of BMW Welt in October 2007 and the redesign of the factory
tour, the main Plant has been welcoming 150,000 visitors a year - and has far
more requests for visits. It is recommended that visitors book six months in
advance. In a conservative estimate, the workers at the BMW Plant in Munich
have had over 1.5 million visitors looking over their shoulders as they have
built around eight million cars - more than any other BMW Plant.

Guided tours through the BMW Welt experiences can be booked by telephone each
day from 8 a.m. to 10 p.m. by calling: +49 (0) 180 2 118822 (6 cents per call
from German landlines, other rates may apply from mobiles) or by mailing BMW
Welt InfoService: e-mail: infowelt@bmw-welt.com.

Further information about the wide range of facilities can be obtained from:
www.bmw-welt.com

If you have any queries, please contact:
Corporate Communications
BMW Group

Helmut Pöschl
Corporate and Governmental Affairs
Spokesperson BMW Welt
Tel.: +49-89-382-45500
Fax: +49-89-382-45501
E-Mail: Helmut.Poeschl@bmw.de
Internet: www.press.bmwgroup.com