BMW MOTORRAD USA INTRODUCES FOUR HOT NEW SHIRTS

Woodcliff Lake, NJ - April 12, 2004 ... Make room in your closet! Four hot new
shirts have arrived from BMW Motorrad USA.

R 1200 GS T-Shirt
Here's a shirt that's meant to get as dirty as your bike! The new R 1200 GS
T-shirt, with its sand-washed body and sleeves, has a deliberate worn-in look
to complement your R 1200 GS off-road experience. Constructed of 100 percent
cotton, the T-shirt features a ribbed knit collar and a double-stitched hem.
The front of the shirt features a screened image of the R 1200 GS in three
shades of brown. On the back, in black, are the words, "Treat Dirt Like
Dirt." The full fit T-shirt is available in sizes M-XXXL at a manufacturer's
suggested retail price of $24.00.

Wizard Ling-Sleeved Shirt with Integrated Balaclava
Don't be left out in the cold! The Wizard long-sleeve shirt with integrated
balaclava has a body-hugging cut that is fully adapted to motorcycle riding and
will fit well under any of BMW Motorrad's jackets. Polyester fleece in the
chest and sleeves, three-layer windproofing material in the neck, and
odor-absorbing material in the head area are just a few examples of BMW
Motorrad's extraordinary attention to detail and comfort. The integrated
balaclava, made of x-static polyester, is directly connected to the windproof
collar of the shirt, providing a tight seal between the head and the upper
body. Worn under the helmet, it keeps air circulation to a minimum and
protects against draft. The unisex shirt is available in sizes XS-XXXL at a
manufacturer's suggested retail price of $99.00.

2004 Basic 2 T-Shirt
Just in time for summer! The beautifully finished, 100 percent cotton Basic 2
T-Shirt features the BMW Motorrad logo screen-printed across the front left and
the rubber BMW Roundel on the right sleeve. With knit sleeve cuffs and neck in
contrasting color, contrasting fabric stripes down the sleeves and matching
piping across the shoulders, the Basic 2 T-Shirt is constructed with the usual
BMW attention to fit and detail. Available in sizes XS-XXXL in two colors -
rust/navy for a sporty look and navy/sand for a classic look - the Basic 2
T-shirt is priced at $23.00.

Basic 2 Polo Shirt
Let everyone know you're in the BMW Motorrad family, even when you're not
riding! The newly introduced Basic 2 Polo Shirt features a grey bodice with
contrasting navy blue chest panel, cuffs, and fabric inserts down each sleeve.
Constructed of 100 percent pique cotton, the Basic 2 Polo is designed for the
utmost comfort and easy cleaning, while maintaining its classic sporty look.
The BMW Motorrad logo is embroidered in 3/8-inch light grey letters above the
front right chest pocket and the BMW Motorrad Roundel is featured on the right
sleeve. This short-sleeve, full-fit polo is available in sizes XS-XXXL at a
manufacturer's suggested retail price of $42.99.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.
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