BMW MP3 WATCH STORES MUSIC, RECORDS MESSAGES

Plug In and Play Tunes on New Wristwatch with Built-in MP3 Player and Earphones

Woodcliff Lake, NJ - June 4, 2004... The BMW MP3 Watch takes multi-tasking to a
hi-tech level. Featuring an integrated microphone, and a built-in MP3 player
and earphones, the watch can record voice memos, play up to 60 songs or five
hours of music, and store presentations, videos and photos. The latest, fully
loaded upgrade of the popular 2003 BMW Memory Watch, this new model holds up to
256 megabytes (MB) of data through an internal memory card. Using the
integrated USB cable, the MP3 Watch ($275) can be recharged and ready to go in
just 90 minutes.

Users can download data via flash memory by connecting to any computer -
Windows or Macintosh - with a USB plug integrated in the strap. No external
power supply is needed. The watch is powered by a lithium battery. It's the
ideal storage companion to use for business trips and weekend getaways, playing
sports, and other everyday uses, and all files can be password protected.

The MP3 Watch features the BMW logo encased on the face of the watch, with a
stylish black strap with chrome edging around the watch face. The dots by the
numbers on the face and the hands are colored light blue, complementing the
colors of the BMW logo.

The BMW MP3 Watch is water resistant and carries a two-year warranty. It comes
loaded with the brand's merchandising catalog that can be downloaded for speedy
browsing of the BMW accessories line. An operations start-up CD disc is
included with three songs that download as part of the demo. The BMW MP3 Watch
is available at BMW dealerships, at www.bmw-online.com or by calling
888-269-6654.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is loca

ted in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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