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BMW FINANCIAL SERVICES ANNOUNCES LEADERSHIP CHANGES

Dublin, OH - August 23, 2004... BMW Financial Services has named Sanjay Chhabria as Vice President, Operations, succeeding Lindsay Duffield, who has accepted the position of President, BMW Group Canada. The executive-level promotions are effective as of September 1, 2004.

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Dublin, OH - August 23, 2004... BMW Financial Services has named Sanjay
Chhabria as Vice President, Operations, succeeding Lindsay Duffield, who has
accepted the position of President, BMW Group Canada. The executive-level
promotions are effective as of September 1, 2004.

Chhabria joined BMW FS in 1997 as Network Engineering Manager and was later
promoted to General Manager, Applications Management. In March 1999, he moved
into his current position as Vice President, Information Services. Chhabria
will continue to report to John Christman, Chief Executive Officer of BMW
Financial Services NA, LLC.

"I look forward to my new role in guiding BMW Financial Services in our journey
to become the premium customer and dealer service organization in our
industry," said Chhabria. "Maintaining a very people-oriented culture while
implementing exciting new plans for growth will remain top priorities for our
company."

BMW Financial Services was recently named in the top 10 of the "Best Small and
Medium Companies to Work for in America" by the Great Places to Work Institute
(GPTWI) and the Society for Human Resource Management (SHRM). The prestigious
award is the third honor received by the company in the past year commending
its workplace initiatives.

Duffield began his career with BMW FS in 1996 as the Vice President, Sales and
Marketing. In February 2000, he assumed his current position as Vice
President, Operations responsible for the Customer Service Center Operations in
Dublin, Ohio. In his new position, Duffield will be located in the BMW Group
Canada HQ in Whitby, Ontario (Toronto) and report directly to Tom Purves,
Chairman and CEO of BMW US Holding Corp.

Prior to BMW, Chhabria worked with Andersen Consulting as Senior Manager for
nine years. Sanjay received his Bachelor of Technology from the Indian
Institute of Technology and his Master of Science in Chemical Engineering from
the Massachusetts Institute of Technology.

Chhabria lives in Powell with his wife, Nina and two children.

BMW Financial Services
BMW Financial Services NA, LLC was established in 1992 as a captive finance
company to support the sales and marketing efforts of the BMW Group in North
and Latin America. With more than $15 billion in managed assets and nearly
500,000 customers, BMW FS leases or finances more than half of the new BMW
vehicles sold in the U.S. BMW FS employs more than 700 people, most of whom are
located in the Dublin, Ohio Customer Service Center.

BMW Financial Services provides a wide range of leasing, retail, commercial,
banking and insurance products tailored to meet the needs of BMW customers and
dealers in the United States, Canada, Mexico, Argentina and Brazil. All lease
servicing, including credit underwriting, funding, customer service, title
administration, lease-end and collections are handled at the Dublin customer
service center. A growing portfolio of banking, credit card and insurance
offerings is also available through the BMW Bank of North America, basedin Salt
Lake City.

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