BMW ADDS NEW "BMW SEARCH" SERVICE TO BMW ASSIST(TM) POWERED BY GOOGLE MAPS(TM)

Woodcliff Lake, New Jersey - September 15, 2008... BMW introduces access to
Google Maps (http://maps.google.com) search capability within the vehicle on
2009 BMW Assist and Navigation system - equipped 1 and 3 Series. For the first
time, subscribers to the optional BMW Assist Convenience Plan can access "BMW
Search" to quickly find a desired business with just a key word, benefiting
from the world's most famous online search engine. After finding what you want,
you can immediately start route guidance or a hands-free call with your
Bluetooth® - linked phone at just a simple push of a button.

Utilizing newly introduced hardware operating on the AT&T Mobility GSM network,
this unique service identifies the current location and destination of the
vehicle automatically and then displays the local results with details of
address, phone number and distance. For example, you can look up business
information like the names of restaurants, hotels, service stations, banks,
supermarkets, cinemas and public facilities such as schools or city halls, all
by the simple use of a key word. You can also easily ask for a search at
another location.

In a nutshell, "BMW Search" using Google search technology and intelligence
saves time and reduces frustration with destination entry on today's navigation
systems. The information you look up is continuously updated by Google. "BMW
Search" is the next logical and consequential development of the link between
the automobile and the Internet.

To allow customers to send business listings and street addresses with
associated phone numbers from the internet directly to their BMW, Google and
BMW began offering "MyInfo" with the introduction of the X6 back in April, now
extended to all other 2009 BMWs except for X3. "BMW Search" now opens up access
to the Internet directly from the vehicle, representing another building block
in the BMW Assist services portfolio.

About BMW Assist:
BMW Assist provides the driver with services that enhance on-the-road security
and convenience, for added peace of mind. The BMW Assist and Bluetooth® System
is standard on all 5, 6 and 7 Series models, including the M5 and M6, and is
included in the Premium Package or available as a stand-alone option on all
other models. BMW includes the Safety Plan for 4 years at no additional cost.
BMW is the only manufacturer that offers this duration of service as other
manufacturers only include the first year of service. The BMW Assist Safety
Plan is a subscription based service that is subject to certain limitations.

The in-vehicle equipment integrates GPS technology and hands-free wireless
communication functions to deliver emergency and other services, accessed via
buttons in the overhead or center console. The BMW Assist system transmits the
location and vehicle information to the BMW Assist Response Center. A response
specialist speaks with the vehicle occupants to coordinate dispatch, notify
emergency contacts on file, and link BMW Roadside Assistance or emergency
services as needed and/or requested. A severe accident automatically activates
the Automatic Collision Notification function.

The BMW Assist Safety Plan also includes Door Unlock and Stolen Vehicle
Recovery services, which can save the driver time and money. New to BMW Assist
is MyInfo, which allows users to send business listings and street addresses
with associated phone numbers from the internet, directly to their BMW.
TeleService automatically notifies the BMW center when the vehicle will need
service. A service advisor then proactively calls the customer to set up a
convenient appointment and have the needed parts ready.

BMW Assist subscribers can also enroll in the BMW Assist Convenience Plan
(available at an additional cost of $199 per year) to avail themselves of BMW
Assist concierge services; from finding the lowest fuel price or the best
French restaurant in the area to information on flight arrival gates or times,
as well as receiving directions, traffic and weather information. On most
models produced September 2006 and later, a selected destination and its phone
number can be sent directly to the BMW Navigation system and the subscriber's
Bluetooth - linked mobile phone, after a push of the Concierge menu option. New
for 2009 is BMW Search, which allows online access to the Google Maps database
inside the vehicle to quickly find a desired business with just a key word. The
Convenience Plan also includes Critical Calling, a service that can connect the
driver to a requested party via a response specialist in case their mobile
phone is not in the vehicle or its battery is discharged.

Lastly, the BMW Assist system includes Bluetooth hands-free calling and phone
connectivity with phonebook access and speech recognition for dialing by name
or number via steering wheel controls. Use of this feature requires a
customer-provided compatible Bluetooth mobile phone. To learn more about BMW
Assist, please visit www.bmwassist.com.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.
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