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1959 – 2009. Fifty Years of MINI.

The MINI Model Family - Over the Years. The concept was always unique - and to this day the MINI remains unique in all its features, qualities, and characteristics: It was fifty years ago, to be precise on August 26, 1959 that British Motor Corporation (BMC) proudly revealed the result of their development activities in creating a new, revolutionary compact car. And indeed, right from the start the public was able to admire no less than two new models: The Morris Mini-Minor and the Austin Seven. This double premiere of two almost identical four-seaters was of course attributable at the time to the broad range of brands offered by BMC in the market, but it was also of very symbolic nature.

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Lifestyle
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MINI
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MINI Brand Heritage

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1. Younger than Ever.
The MINI Model Family Over the Years. 2
2. Looking Back, Looking Ahead.
MINI 50 Mayfair and MINI 50 Camden. 10
3. From the Racing Track Straight to the Road.
John Cooper Works and the MINI Success Story in Motorsport. 17
4. MINI All the Way – Always Different.
Customized to Your Personal Taste. 25
5. Traditional Values and Modern Diversity.
Concept and Technology. 32
6. From the Original to the Original.
MINI Design and Concept Cars. 44
7. The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the Father of the Classic Mini. 54
8. Made in England – Then and Now.
MINI Production between Past and Future. 58
9. Individualists Unite!
MINI United – Meeting Place of the Worldwide MINI Community. 62
10. The Car for All Classes, with the Qualities of a Star.
MINI as a Member of Society. 66
11. Small Car, Great Show.
MINI Marketing. 70
12. Inspiring Character.
MINI Lifestyle and Special Editions. 75
13. A Question of Style.
The MINI Collection. 78

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