Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub USA · Article.

BMW Group sells more vehicles in March than ever before

Best first quarter ever for BMW and MINI +++ BMW 5 Series strengthens segment leadership +++

Sales Worldwide
·
Finance, Facts, Figures

Press Contact.

Kenn Sparks
BMW Group

Tel: +1-201-307-4467

send an e-mail

Downloads.

  
Attachments(1x, ~430.51 KB)

Related Links.

 

Best first quarter ever for BMW and MINI

BMW 5 Series strengthens segment leadership

 

Munich. The BMW Group sold more vehicles in March than ever before in a month. The company sold a total of 165.842 BMW, MINI and Rolls-Royce brand vehicles in the past month, not only significantly exceeding the figure for March of last year (141,717 units / +17%) but also the previous sales high of 152,721 vehicles recorded in December 2007. The BMW and MINI brands also set new monthly records.

The company also achieved a new high for the first three months: Sales started the year stronger than ever – for the BMW Group, and the three brands. Retail volumes for the year to the end of March increased by more than 67,000 vehicles to 382,758 units (prev. yr. 315,630 units), which represents growth of 21.3% compared with the first quarter of 2010.

Broad regional growth across all continents and in virtually all countries contributed to this development. March sales rose in Europe (93,540 vehicles / +7.8%) and in Asia (35,048 vehicles / +52%), as well as in the Americas (32,020 vehicles / +18.6%).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “2011 got off to an excellent start for the BMW Group with new sales records. This positive development is mainly thanks to our attractive model range and healthy auto markets in many parts of the world – in the established markets of Europe and the U.S., and in the emerging markets of South America and Asia. Sales volume of the year 2011 is expected to rise to well over 1.5 million units, a new all-time high, with the BMW, MINI and Rolls-Royce brands all achieving new sales volume records.”

 

BMW brand: BMW 5 Series doubles sales and strengthens segment leadership

With sales of 134,892 vehicles (prev. yr.: 117,706), more BMW brand vehicles were sold in a single month than ever before. Volumes climbed 14.6% from March 2010. Sales for the year to the end of March reached 321,175 vehicles (prev. yr. 265,819). This represents an increase of 20.8% over the first three months of last year.

The growth seen in March was driven partly by the brand’s large vehicles. The strongest sales growth within the model range was posted by the BMW 5 Series. The total of 30,954 5 Series sold is double the figure for March 2010 (+114.5%). Since sales commenced exactly a year ago, the company has sold more than 200,000 units. The new BMW 5 Series continues to be a highly successful model and is the clear leader in the upper midrange segment. The BMW 5 Series GT (2,272 vehicles / +15.9%) and the flagship BMW 7 Series (5,803 vehicles / +9.9%) also performed well on a global scale.

The German market also saw a strong increase in new registrations of upper-class vehicles and the BMW 5 Series and the BMW 7 Series lead their segments after the first quarter.

The BMW X1 and X3 also met with very strong demand on a global scale. The new BMW X3, available since late November 2010, was purchased by 9,315 new customers (+93.5%). The BMW X1 achieved a sales volume of 12,660 vehicles (+28.2%).

 

MINI brand: Countryman drives sales to record level

MINI also reported record figures. At 30,689 units (+28.5%), MINI sales easily exceeded the brand’s previous monthly best from 2008. A total of 60,860 vehicles were sold in the first quarter of 2011. This represents a sales increase of 22.9% compared with the first three months of last year.

The MINI Countryman, introduced last September, contributed to the brand’s positive performance so far this year. With 8,392 vehicles sold, the newest MINI version accounted for more than a quarter of MINI retail in March.

 

Rolls-Royce

The Rolls-Royce brand continued to grow dynamically in March. A total of 261 (prev. yr. 125 / +108.8%) automobiles were received by customers in the period under review. For the year to the end of March, the number of Rolls-Royce motor cars delivered thus climbed 159.1% to 723 (prev. yr. 279) vehicles.

 

Motorcycles

BMW Motorcycles significantly exceeded the previous year’s figures in the first three months of the year. Sales rose 10.9% to 23,109 units. BMW Motorcycles thus achieved the best quarterly result in its history. A total of 11,675 BMW motorcycles were delivered in March 2011 – an increase of 1.2%. Husqvarna Motorcycles delivered 1,940 motorcycles (+18.3%) to customers in the first quarter and 676 motorcycles (-17%) in the month of March.

 

BMW Group sales in/up to March 2011 at a glance

 

In March 2011

Compared to previous year

Up to/incl. March 2011

Compared to previous year

 

BMW Group Automobiles

165,842

+17.0%

382,758

+21.3%

 

  BMW

134,892

+14.6%

321,175

+20.8%

 

  MINI

30,689

+28.5%

60,860

+22.6%

 

Rolls-Royce Motor Cars

261

+108.8%

723

+159.1%

 

BMW Motorcycles

11,675

+1.2%

23,109

+10.9%

 

Husqvarna Motorcycles

676

-17.0%

1,940

+18.3%

 

 

 

       

 

 

The BMW Group

With its three brands – BMW, MINI and Rolls-Royce – the BMW Group is one of the world’s most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.

 

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

 

Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last six years.

 

If you have any queries, please contact:

 

Corporate Communications

 

Jan.Ehlen@bmw.de, Business Communications

Telephone: +49 89 382-28044

 

Bill.McAndrews@bmw.de, Corporate Communications

Telephone: +49 89 382-22531

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

Article Offline Attachments.

My.PressClub Login
 

BMW Group Streaming.

LA AUTO SHOW 2019

Los Angeles, 20. November.
Here you can see the webcast of the BMW Group Press Conference at the Los Angeles Auto Show.

Open Streaming Page

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login