BMW Group U.S. Reports November 2011 Sales

• BMW Brand Sales Up 7.1%
• MINI Sales Up 70.5% - Best November Ever

Woodcliff Lake, NJ – December 1, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 26,271 vehicles, an increase of 14.8% from the 22,883 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are up 14.6% to 272,873 in the first eleven months of 2011 compared to 238,157 in the same period in 2010.

“The numbers show this is the buying season, consumer optimism is increasing and we are seeing the most showroom traffic in our dealerships so far this year,” said Ludwig Willisch, President and CEO, BMW of North America, LLC.  “I am particularly pleased to see MINI setting a new sales record and I am looking forward to a strong December especially with our X Drive momentum, X3 and X5 in particular.”

BMW Brand Sales

Sales of BMW brand vehicles increased 7.1% in November for a total of 21,521 compared to 20,097 vehicles sold in November, 2010.  Year-to-date, the BMW brand is up 12.3% on sales of 221,073 January through November compared to 196,833 sold in the first eleven months of 2010.

BMW’s automobile sales were down 14.2% in November to 13,728 versus 16,009 in the same month a year ago. Year-to-date sales are up 1.6%, to 156,841 automobiles compared to 154,372 in the same period of 2010. 

Sales of BMW Sports Activity Vehicles (X3, X5 and X6) increased by 90.6% in November to 7,793 vehicles from the 4,088 sold last November.  Year-to-date, sales of BMW Sports Activity Vehicles were also up 51.3%, to 64,232 vehicles compared to the 42,461 sold in the first eleven months of 2010.

BMW Pre-Owned Vehicles

In November, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 12,196, a decrease of 3.1% from the 12,580 sold in November 2010.  Year-to-date, BMW used vehicle sales are down 5.3% on volume of 144,882 compared to 153,048 in the first eleven months of 2010.

MINI Brand Sales

MINI USA reported sales of 4,750 automobiles in November, up 70.5% from the 2,786 sold in November 2010.  Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010.  

“The results are exciting because it means customers are not only buying in record numbers they are also ordering customized vehicles,” said Jim McDowell, Vice President, MINI USA. “This will be the best sales year ever for MINI thanks to our expanding model line-up, and there’s more to come!”

Table: Sales BMW of North America, LLC, November 2011