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BMW X6, Z4 Roadster, and 1 Series Coupe Ranked #1 in Quality According to 2012 Strategic Vision Total Quality Index™ Study

Woodcliff Lake, NJ - August 29th, 2012 … The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) study conducted by Strategic Vision. Total Quality measures how closely the experience of quality matches the explicit desires of the customer.

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Woodcliff Lake, NJ - August 29th, 2012 … The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) study conducted by Strategic Vision. Total Quality measures how closely the experience of quality matches the explicit desires of the customer.

“Delivering vehicles of the highest quality that delight our customers has always been a top priority at BMW,” said Ludwig Willisch – President and CEO of BMW of North America. “The diversity of models scoring top honors in the TQI study demonstrates that commitment across the model range.”

The BMW X6 Sports Activity Coupe was ranked highest in the Luxury Utility segment. Top industry scores are provided by owners regarding Image, Thoughtfulness, Workmanship, and Style.

The BMW Z4 Roadster set the benchmark in the Premium Convertible segment. Along with high scores in Exterior and Interior Design and Styling, the Z4 also delivers in Technical Innovations, Durability and Reliability.

The BMW 1 Series Coupe was ranked highest in the Premium Coupe segment. Fun in the driving experience combined with time-honored BMW brand values provide a well-rounded ownership experience.

 

Strategic Vision

Strategic Vision is a research-based consultancy with over forty years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers.  Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors.  J. Susan Johnson, CEO of Strategic Vision, coined the phrase “True Innovators” and we measure this construct in the detailed Total Quality Index report. 

 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers, and 32 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com

 

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