To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
MINI CELEBRATES MOTOR-TOBER: MOTORING ON THE CHARLES RIVER
Fri Oct 19 14:30:00 CEST 2012 Press Release
Woodcliff Lake, NJ – October 19, 2012… This weekend, attendees at the Head of the Charles Regatta® (HOCR) in Cambridge, Massachusetts will be in for a sight that they weren’t expecting… A Chili Red MINI Convertible boat motoring along on the Charles River during the races. The vessel was built as part of the MINI USA’s annual Motor-Tober activities, where MINI takes over the month of October to celebrate all that is fun about the brand. This year’s program is called the Not Normal Sales Event, and this one-of-a-kind boat was the MINI USA Eastern Region’s interpretation of Not Normal.
MINI Creates a Sea-Worthy MINI Convertible for the Head of the Charles® Regatta
Woodcliff Lake, NJ – October 19, 2012… This weekend, attendees at the Head of the Charles Regatta® (HOCR) in Cambridge, Massachusetts will be in for a sight that they weren’t expecting… A Chili Red MINI Convertible boat motoring along on the Charles River during the races. The vessel was built as part of the MINI USA’s annual Motor-Tober activities, where MINI takes over the month of October to celebrate all that is fun about the brand. This year’s program is called the Not Normal Sales Event, and this one-of-a-kind boat was the MINI USA Eastern Region’s interpretation of Not Normal.
“We challenged our regional staff and the dealers in their respective areas to identify ‘Not Normal’ ways to celebrate this Motor-Tober by engaging the MINI community and demonstrate why it’s an exciting brand family to be part of,” said Tom Salkowsky, Marketing Manager - MINI USA. “The MINI USA Eastern Region has created the perfect example of what the Motor-Tober Not Normal Sales Event is all about with the MINI Convertible boat.”
Aside from the rowing competitors, the MINI Convertible boat will be the only vessel on the race course, which is three miles long between the Boston University Boathouse to Christian Herter Park. It is powered by a 6 hp outboard motor, and will be operated by a member of the HOCR River Control Committee to monitor the safety of the rowers. After the HOCR this weekend, the boat will be used at other events, and MINI fans may see it motoring along on the Potomac or Hudson rivers.
“We are pleased and excited to support MINI in this creative activation strategy and look forward working with them this weekend. We have never before allowed a company to float a car on the Charles during racing,” said Fred Schoch, executive director of the event.
HOCR racing will take place on Saturday and Sunday (October 20 and 21) from 8 AM to 5 PM. This is the first year that MINI USA is an official sponsor of the HOCR. Since its origin in 1965, the HOCR has welcomed the world’s best crew teams to the banks of the Charles River for the ultimate two-day rowing competition. The event attracts over 9,000 athletes from around the world and 300,000 spectators. For additional race information, please visit: http://hocr.org/.
ACI Composites Inc, based in Lancaster, Pennsylvania, built the MINI Convertible boat. To construct the one-of-a-kind vessel, ACI Composites made a mould of a 2004 MINI Hardtop, and then created a fiberglass version of the car. It was mounted to a boat hull, and then accessorized with authentic MINI parts, including headlights, taillights, grille, steering wheel, badges, wheels and tires.
The MINI Convertible boat can be seen all weekend on the race course. Onsite media interview requests should be directed to Laura Towey, Department Head – MINI USA Eastern Region (laura.towey@miniusa.com / 248-961-0178).
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 115 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.
Journalist note: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the internet at: www.MINIUSA.com
ACI Composites Inc.
ACI Composites Inc. specializes in fabricating custom Fiberglass Reinforced Plastic (FRP) and fiberglass components and products for the Architectural, Commercial and Industrial markets as well as Three Dimensional marketing props in North America. More information can be found at: http://www.acicomposites.com.
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