Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub USA · Article.

WE’RE ALL STILL HERE… LET’S MOTOR.

Woodcliff Lake, NJ – December 22, 2012 (Updated)… As a follow-up to yesterday’s ad in The New York Times, MINI published a “correction” ad today, acknowledging that the world did not, in fact, end. Fans are encouraged to still take advantage of the $0 to Motor Lease, though in light of the world not ending, they will have to make the related payments.

MINI
 

Press Contact.

Nathalie Bauters
BMW Group

Tel: +1-201-930-3166

send an e-mail

Downloads.

  
Attachments(1x, ~61 KB)
  
Photos(2x, ~13.58 MB)

Related Links.

Woodcliff Lake, NJ – December 22, 2012 (Updated)… As a follow-up to yesterday’s ad in The New York Times, MINI published a “correction” ad today, acknowledging that the world did not, in fact, end. Fans are encouraged to still take advantage of the $0 to Motor Lease, though in light of the world not ending, they will have to make the related payments.

  

December 21, 2012 - MINI USA Ad Acknowledges End Of Mayan Calendar.

The day has arrived – the last one noted on the Mayan calendar. In MINI’s eyes, it’s another reason to have some fun.

 

This morning, MINI USA placed a full page ad in The New York Times, with the headline, “Well, So Much For The 2014 Models.” The supporting text suggests that interested customers hurry to their local MINI dealership, as it could be their last chance to motor in the MINI they have always wanted (and if it really is the end, they will never have to make a payment).

 

To coincide with the ad, MINI USA’s social media pages will seek candid responses from fans about where they would want to motor if indeed it was the last day. Fans will also be able to print signs for their MINI’s rear window, including one that reads, “I don’t brake for zombies.” To learn more about MINI USA’s December 21, 2012 fun, visit our Facebook page at: www.facebook.com/miniusa.

 

“Initiatives like these allow MINI to engage the community with something topical, such as declaration of the end of the world, and use it as an opportunity to add a smile to people’s face,” said Lee Nadler, MINI USA Marketing Communications Manager. “MINI is an instigator of optimism, a brand that zigs when others zag, and this year we’re taking a different position in the industry’s usual end-of-year promotions.”

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

INTERNATIONAL MOTOR SHOW 2017.

Frankfurt. 12. September.
Here you will see the highlights of the BMW Group press conference.

open streaming site

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login