PressClub USA · Article.
More models, more information: The John Cooper Works eBook 2.0.
11.03.2013 Press Release
New version of MINI Product Communications online media service now available – Multimedia application for PC and tablet users updated to include all the facts on the MINI John Cooper Works Paceman.
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Munich.The story is now more fascinating than ever, and the cast even stronger. MINI Product Communications presents an updated edition of the John Cooper Works eBook, complete with extra content. With the launch of the MINI John Cooper Works Paceman just around the corner, the innovative media service has been expanded to include data, facts and pictures shining the spotlight on the brand’s seventh model. Also showcased in words and pictures are the latest additions to the accessories range and the most recent successes in motor sport – including the brand’s second overall victory in the Dakar Rally. The John Cooper Works eBook 2.0 can be accessed online at http://mini-press.com/john-cooper-works/.
The new eBook also includes the latest chapters in the successful shared history of MINI and John Cooper Works – though the clear structure of the multimedia application, which is available in two languages (German/English), remains unchanged. The John Cooper Works eBook offers a concise and convenient overview of the brand’s model line-up, accessories range, historical development and motor sport involvement. Accompanying each section of text are associated images, videos and technical specification sheets for direct access by journalists. All the documents have been designed to allow full utilisation on either a PC or Apple iPad.