Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub USA · Article.

BMW presents Frieze Sounds at the Frieze Art Fair New York. The program features three new specially commissioned audio works that will be played in the BMW VIP shuttle service cars.

Woodcliff Lake, N.J. – May 6, 2013 . . . Frieze Art Fair New York and BMW will once again present Frieze Sounds, a program of sound works that are showcased in the BMW 7 Series shuttle service at the fair. For this unique event three specially commissioned audio works were created by the artists Trisha Baga, Charles Atlas and New Humans, as well as Haroon Mirza. Frieze Sounds is programmed and curated by Cecilia Alemani. “Each of the participants has taken a different approach to this brief: Trisha Baga will estrange everyday noise; Charles Atlas and New Humans will use their own voices whereas Haroon Mirza will employ the noise of the fair itself. I look forward to each of them,” Alemani said prior to the event.

BMW
 

Press Contact.

Stacy Morris
BMW Group

Tel: +1-201-571-5660
Fax: +1-201-573-8416

send an e-mail

Downloads.

  
Attachments(1x, ~59.13 KB)
  
Photos(6x, ~20.06 MB)

Related Links.

Woodcliff Lake, N.J. – May 6,  2013 . . . Frieze Art Fair New York and BMW will once again present Frieze Sounds, a program of sound works that are showcased in the BMW 7 Series shuttle service at the fair. For this unique event three specially commissioned audio works were created by the artists Trisha Baga, Charles Atlas and New Humans, as well as Haroon Mirza. Frieze Sounds is programmed and curated by Cecilia Alemani. “Each of the participants has taken a different approach to this brief: Trisha Baga will estrange everyday noise; Charles Atlas and New Humans will use their own voices whereas Haroon Mirza will employ the noise of the fair itself. I look forward to each of them,” Alemani said prior to the event.

 

“These special commissioned works selected by Frieze heighten the VIP shuttle service and can extend the fair visit to even include the drive home,” said Ludwig Willisch, President and CEO, BMW of North America.

 

The BMW 7 Series, where the audio works will be played, is the company’s flagship sedan and is the ultimate in performance and luxury. The BMW 7 Series not only sets a new dynamic benchmark for luxury cars, it also raises the bar in its class when it comes to ride comfort as the car offers a first-class environment for the driver as well as for rear passengers. The engine delivers 445 horsepower and accelerates from 0 to 60 miles in 4.7 seconds.

 

Since 2004, BMW has powered the Frieze Art Fair VIP shuttle service in London and expanded with Frieze Art to New York last year.

 

BMW maintains long-term and sustainable partnerships with the most important and prestigious art fairs around the world. Art Basel, Art Basel Miami Beach, Frieze Art Fair and Frieze Masters in London, Frieze New York, Paris Photo, and the Gallery Weekend Berlin are only a few examples. Together with the partners, new formats are developed that place art fairs and their visitors to an even greater extent in the focus of an exchange of ideas and thoughts.

 

With more than 100 cooperations worldwide, BMW Group cultural commitment has been an essential part of corporate communications for over 40 years now. Unrestricted freedom of creative potential is of the utmost importance, as it is equally as crucial for the field of art as it is for groundbreaking innovations within a business enterprise. The BMW Group places the main focus of its cultural commitment on modern and contemporary art, jazz and classical music as well as architecture and design.

 

Trisha Baga (b. 1985, Venice, Florida, USA)
Trisha Baga is known for intricate installations that combine psychedelic projections, sculptural assemblages, and arrangements of found youtube videos combined with audio recordings. For Frieze Sounds, she will present Hercules Radio, a sound work that remixes sounds from disparate sources including Hollywood movie scores, everyday noises, ominous weather channel forecasts and voiceovers in several different languages. In this work, the artist highlights the tonal quality of language, rather than its content, composing the soundtrack for an imaginary journey that takes the listener through an array of fluid identities and incongruous locations.

Charles Atlas (b. 1958 St. Louis, Missouri, USA) and New Humans (Mika Tajima b. 1975, Los Angeles, California, USA/Howie Chen b. 1976, Cincinnati, Ohio)
Charles Atlas and New Humans have previously collaborated on a number of projects at the intersection of sound, installation and performance, including film productions as performance, sculptural installations, music events and live video presentations. For Frieze Sounds, Atlas and New Humans extend their collaboration into a new aural experience, utilizing electronically fractured vocals by Atlas and Tajima. A poem-like babble of unrelated words, the work articulates the flow of global materials, information and people extracted from distant places made readily accessible and mundane – the soundtrack and backdrop for urban island life.

Haroon Mirza (b. 1977, London, UK)
Haroon Mirza has been investigating the generative power of sound and noise in a series of architectural installations and kinetic sculptures that play with our perceptions of space. For Frieze Sounds, Mirza will work closely with the fair environment and the sounds generated by the visitors of the fair. Microphones installed inside the fair’s tent will absorb background noises and the sounds of people moving through the booths, bringing the listener to focus on that universe of unheard voices that pervade public spaces.

 

Frieze Art New York
Frieze New York 2013 takes place May 10–13, 2013 and presents over 180 of the world’s leading galleries. Designed by Brooklyn-based architects SO – IL, Frieze New York is housed in a bespoke temporary structure located in the unique setting of Randall’s Island Park, Manhattan, overlooking the East River. Frieze New York is sponsored by Deutsche Bank. For further information, please visit: http://friezenewyork.com

 

For more information on BMW and Culture, please visit http://www.bmwgroup.com/culture and http://www.bmwgroup.com/culture/overview.

 

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 117 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

 

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com

#      #      #

 

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com

 

#      #      # 

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

THE NEXT 100 YEARS WORLD TOUR - LOS ANGELES.

Follow the transmission of the press conference "Iconic Impulses. The BMW Group Future Experience." in Los Angeles.

Visit the official press streaming portal of the BMW Group. We provide live and on demand streams of the BMW Group free of charge and at first hand.

OPEN PAGE

CO2 emission information.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

Latest Facts & Figures.

The All-New BMW X1
Wed Jun 03 00:00:00 CEST 2015
F48
Brands
Corporate sustainability at the BMW Group
Mon Dec 21 16:08:00 CET 2009
Corporate
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login