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WOODCLIFF LAKE, NJ, May 8, 2013 - BMW Group Financial Services announced today changes to its executive team in the U.S. which will all take effect on June 1, 2013.


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WOODCLIFF LAKE, NJ, May 8, 2013 - BMW Group Financial Services announced today changes to its executive team in the U.S. which will all take effect on June 1, 2013:


  • Shaun Bugbee - formerly Vice President, Sales and Marketing, will move to Germany where he will assume the role of Head of New Markets for Europe. 


  • Fred Isele  - as a continuing member of the Executive Committee Mr. Isele will take on the responsibilities as Vice President, Sales and Marketing for BMW Group Financial Services, supporting BMW, MINI, Rolls-Royce and BMW Motorcycles.  Isele’s experience with the BMW Group began in 1990 with BMW North America and he later joined BMW Financial Services in 2001.  Isele has been a member of the Alphera Financial Services team since 2006, becoming President for Alphera in 2008.


  • Steve Swecker - currently General Manager, Sales Analytics for BMW Group Financial Services, has been promoted to the Executive Committee as President, Alphera Financial Services.  Swecker has been with BMW Financial Services since 1995, holding various regional managerial roles in both Chicago and the company’s regional service center in Ohio, as well as an international assignment in Munich, Germany in 2005.  Swecker returned to NJ and his current role in 2011.


  • Michael van Bemmel - has been appointed General Manager, Sales Analytics, reporting directly to Isele and will begin his new post July 1st.  Van Bemmel began his career at BMW Financial Services in June 1994 and has held numerous roles including General Manager, Sales & Marketing for the Western Region, General Manager, Commercial Finance Sales Operations and his current position as Marketing Manager.  As part of the new reorganization, Van Bemmel will continue to have responsibility over the marketing department.


Ed Robinson, President and Chief Executive Officer of BMW Group Financial Services commented that both BMW Financial Services and Alphera Financial Services have consistently been recognized as segment leaders in the annual J.D. Power awards for customer service where the company’s regional structure continues to foster best practices on both an international and domestic scale. These changes will continue that focus.


About BMW Group Financial Services


BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing of BMW products. Since then, the Group has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit.


BMW Group Financial Services offers a wide range of leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW customer. The Group also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With more than $34 billion in serviced assets and 1,000,000 automotive lending customers across the U.S., Canada and Mexico, BMW Group Financial Services finances almost three-quarters of the BMWs sold or leased in North America. BMW Group Financial Services employs more than 800 people, including consultants and temporary workers, most of whom are located in the Hilliard, Ohio, Regional Service Center, which serves the U.S., Canada and Mexico.


In 2001, the MINI Financial Services division was established to provide support for the brand’s dealers and its customers by offering financing and leasing options and branded financial services products. Alphera Financial Services was established in 2006 to provide financial services to multi-brand dealers.


BMW Group Financial Services also offers credit card products through its subsidiary, the BMW Bank of North America. is a division of BMW Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA, LLC. BMW Insurance Agency, Inc., a property and casualty producer, is also part of BMW Group Financial Services.


Information about BMW Group products is available to consumers via the Internet at:


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