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BMW of North America Increases Social Engagement with Facebook Fans by Launching a Social Lifestyle and Accessories Shopping Experience on the Social Network

Woodcliff Lake, NJ – August 19, 2013… Tapping deeper into its enthusiast fan base, BMW of North America announced the launch of a lifestyle and accessories shopping experience within the Facebook environment. BMW fans and Facebook users will now have the ability to shop for a full range of BMW lifestyle products, accessories and BMW M performance parts right on Facebook. The BMW USA Social Shop will feature all of the social functionality expected in the Facebook environment, including the ability to share and “like” items, as well as view friends’ activity and items they added to their wishlists.

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Woodcliff Lake, NJ – August 19, 2013…  Tapping deeper into its enthusiast fan base, BMW of North America announced the launch of a lifestyle and accessories shopping experience within the Facebook environment.  BMW fans and Facebook users will now have the ability to shop for a full range of BMW lifestyle products, accessories and BMW M performance parts right on Facebook.  The BMW USA Social Shop will feature all of the social functionality expected in the Facebook environment, including the ability to share and “like” items, as well as view friends’ activity and items they added to their wishlists.    

 

The BMW USA Social Shop experience is built directly into the Facebook environment, allowing for a seamless integration of the two brands.  Existing BMW eCommerce functionalities you know from www.shopBMWUSA.com, such as the ability to shop for a range of accessory products by model and category, will be enhanced in the Facebook environment to include a “social memory”, personal profiles and wish lists.  Users are not required to share personal data or grant the app permission; however, providing authorization will significantly enhance the user experience and add functionality, including the ability to follow friends’ interactions and review their recommendations or what they have added to their wish lists. The personal profiles and wishlists follow the principle of a wedding registry. Users are reminded of friends’ upcoming birthdays and activity and have direct access to products they might wish for or simply favor via “likes”. The shop also encourages all users to give their direct feedback on BMW Aftersales products via Facebook comment functionality on each individual product.  The BMW USA Social Shop allows for a secure Checkout and purchase right on Facebook using Paypal, Google Checkout or credit cards.  Additional payment options will be added later this year.

 

“We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space.  BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases.” said Peter Brandt, Aftersales Business Development and Marketing Manager, BMW of North America.  “These elements, combined with a rich offering of lifestyle products and BMW M Performance Parts, make the BMW USA Social Shop a truly unique experience.”

 

To experience and shop, click https://apps.facebook.com/bmwshop or visit the BMW USA Facebook page.

 

 

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 117 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

 

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com

 

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