PressClub USA · Article.
The all new MINI: Fresh choices for a touch of individual style.
Fri Mar 21 18:16:49 CET 2014 Press Release
Woodcliff Lake, NJ – March 21, 2014…The all-new MINI is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style.
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Woodcliff Lake, NJ – March 21, 2014…The all-new MINI
is more powerful, more refined and more comfortable, and also offers
more choice than ever for customers seeking to give their car a unique style.
A fresh and exciting range of model-specific products joins the Original MINI Accessories program, and is available from the car’s launch in spring 2014. It means buyers can fine-tune the design and functionality of their MINI to suit their individual taste.
Striking exterior touches, high-quality detailing for the interior and exclusive light alloy wheels are all available. Each emphasizes the distinctive character of the new MINI and the personal style of its driver.
Just as the third generation MINI is new from the ground up, so the range of Original MINI Accessories has been completely redesigned. The much-loved classics are still there – including roof graphics, exterior mirror caps and additional headlamps – but there is also something new and innovative. It’s a design concept for the exterior and interior made up of four MINI Design Lines, called Vivid Green, Speedwell Blue, John Cooper Works Pro and Essential Black.
For the first time, Original MINI Accessories are precisely matched in design and color. It means the new MINI can be fitted with a whole host of optional extras, each available in up to four design lines. The pioneering approach, ensuring a coordinated design to the outside and inside of the car, applies to textile and all-weather floor mats, sun protection elements, door sill cover strips, exterior and interior mirror caps, roof and side graphics, side indicator surrounds, key lanyards, protective covers and luggage compartment items.
Vivid Green: gives accessories a youthful, fresh look with striking dashes of rich green against a black background.
Speedwell Blue: adds a touch of sporty flair and a sense of tradition, thanks to a reinterpretation of the red, white and blue of the Union Jack, combined with a warm brown tone.
John Cooper Works Pro: reflects a passion for racing with a vibrant checkered flag in black, red and grey.
Essential Black: an understated and elegant design that’s pared back to a checkered pattern which runs diagonally.
Always a popular choice with customers of previous generation MINIs, were the mirror caps, both internal and external. These are now available for the new MINI in the design lines Vivid Green, Speedwell Blue and John Cooper Works Pro. They are also in Union Jack, Black Jack, Checkered Flag Black/Grey, Checkered Flag Black/White and John Cooper Works Pro Carbon. Two additional finishes are new to the program, Big Bang and Gold Jack.
The selection of roof graphics is more varied than ever before. They are available in nine variants for the standard roof and six for the optional glass roof. Both roof versions can be enhanced with the motifs Union Jack, Black Jack, Gold Jack, Checkered Flag Grey, Checkered Flag White. Additional options for the standard roof are Speedwell Blue, Vivid Green, John Cooper Works Pro and Checkered Flag Black.
Design accents can be added to the side indicator surrounds. In addition to the Union Jack, Black Jack, Checkered Flag Black/Grey and Checkered Flag Black/White, they are now available in the MINI Design Lines Vivid Green, Speedwell Blue, John Cooper Works Pro.
Side graphics are another buyers’ favorite. Made from high-quality foil, they run from the side indicators to the rear wheel arches. For the new MINI they are available in Vivid Green, Speedwell Blue and John Cooper Works Pro, as well as a new version of the John Cooper Works design in the colors Chili Red and Jet Black.
Two Original MINI Accessories are offered exclusively in the design line Essential Black, and their function is to protect the luggage compartment from getting dirty. Both the floor mat and tray are a perfect fit, made from an anti-slip and waterproof material with straps for easy removal. The luggage compartment floor mat has a textile strip surround, while the tray includes partitions made of brushed aluminum.
Other personalization options include sun protection elements for the rear window and rear side windows, door sill cover strips backlit with LEDs, additional main beam headlamps and a synthetic fabric car cover. Each is available in up to four MINI Design Lines.
The Original MINI Accessories program also features a selection of newly-developed light alloy wheels. For the first time, it includes 18-inch forged aluminum rims in cross-spoke design. There are also 17-inch light alloy wheels available in multi-spoke design, which are available in Bright Silver metallic or Liquid Black. For an extra touch of class, the hub caps on all MINI light alloy wheels can be finished in Chili Red, Bright Orange, Apple Green or Bright Yellow.
More innovative is the MINI key cap, making its debut on this car. It features an integrated NFC (Near Field Communication) chip for non-contact data exchange between the MINI key and the customer’s smartphone. After synchronization at the press of a button, smartphone functions such as a Bluetooth connection, volume control or app launch can be activated via the key. This means that the MINI driver’s individual settings for features such as MINI Connected Services are detected immediately the driver gets into the car.
All Original MINI Accessories reflect the excellent standards of the BMW Group, in terms of design, quality and safety. Retro-fitting these parts has no impact on the warranty terms as applicable to the vehicle in question. Sales and installation are taken care of by the MINI dealer network, MINI sales subsidiaries and MINI service partners.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 119 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the internet at: www.MINIUSA.com.