Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub USA · Article.

BMW of North America Announces Management Team Changes

Woodcliff Lake, NJ – April 26, 2016…. Ludwig Willisch President and Chief Executive Officer, BMW of North America is pleased to announce the following changes to his management team effective May 1, 2016.

People
·
More People at BMW Group
 

Press Contact.

Kenn Sparks
BMW Group

Tel: +1-201-307-4467

send an e-mail

Downloads.

  
Attachments(1x, 155.01 KB)
  
Photos(3x, 10.13 MB)

Related Links.

Woodcliff Lake, NJ – April 26, 2016…. Ludwig Willisch President and Chief Executive Officer, BMW of North America is pleased to announce the following changes to his management team effective May 1, 2016.

 

Chris Koenders, Executive Vice President, Operations, will return to Europe and assume a new position, Head of Project Retail Channel Performance Europe. This will include bringing structure, performance and innovation to BMW corporate stores in Paris, London, Madrid, Zurich, Vienna, Brussels, Amsterdam, Milan, and Rome.  Chris will also work on key, strategic retail channel topics for the European Region.

 

Chris started with the BMW Group in 1993 as a Management Associate at BMW of North America. From 1993 to 2000 Chris held several positions based in Munich in product management and marketing, and became head of International Exhibitions in 1997. In 2000, Chris was responsible for the successful global re-introduction of the MINI Brand. From 2003 to 2006 he directed innovation projects including the launch of the Hydrogen CleanEnergy fleet and the setup of the Connected Drive business globally.  In 2006, Chris became the Vice President of BMW Brand Communications and BMW Group Marketing Services, where, in addition to directing major global launches and branding activities, he also introduced the BMW EfficientDynamics Program. Prior to joining BMW of North America in 2014, Chris held the role of President BMW Group Netherlands since 2010.

 

Petter Witt will assume the role of Executive Vice President, Operations replacing Chris.  In his new role, Petter will be responsible for all BMW sales operations within the U.S. Petter is transitioning from his current role as Regional Vice President, Western Region.

 

Petter originally joined BMW of North America as a Management Associate.  He had risen to Field, Regional and HQ Operational positions of increased responsibility before being promoted in 2006 to Regional Sales & Marketing Manager (RSMM) in the Central Region based in Chicago.  After successfully steering the BMW sales and marketing results in the Central Region for 4 years, Petter took an expat assignment in Munich as Sales Director for the Importer Regions Africa, Caribbean and Eastern Europe.   In January of 2013, Petter took over the responsibilities for BMW Sweden as their Managing Director before returning to the U.S. in January of 2014.

 

Under Petter’s leadership as Regional Vice President, the Western Region has not only fully embraced the Future Retail designs, it has also successfully integrated the BMW Genius program and has become the bestselling region for our progressive BMW i line up.  Petter also developed very strong relationships with the dealer network and built a highly motivated regional team that led the Western Region to become the largest market in the United States for the first time since 2006.

 

“I want to thank Chris for his contributions to the U.S. market and also welcome Petter in his new role as Executive V.P.” said Ludwig Willisch, President and CEO, BMW of North America. “We all send best wishes to Chris and family as they return to Europe.  I am also convinced that with Petter’s expertise and enthusiastic leadership, we are poised for further success in sales and in working with our dealer network.”

 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 125 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at:

www.bmwusa.com.

#     #     #

 

Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

 #     #     #

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

THE NEXT 100 YEARS WORLD TOUR - LOS ANGELES.

Follow the transmission of the press conference "Iconic Impulses. The BMW Group Future Experience." in Los Angeles.

Visit the official press streaming portal of the BMW Group. We provide live and on demand streams of the BMW Group free of charge and at first hand.

OPEN PAGE

CO2 emission information.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

Latest Facts & Figures.

The All-New BMW X1
Wed Jun 03 00:00:00 CEST 2015
F48
Brands
Corporate sustainability at the BMW Group
Mon Dec 21 16:08:00 CET 2009
Corporate
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login