Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub USA · Article.

MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018.

At this year’s Salone del Mobile in Milan, MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI LIVING – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements. It shows how architecture can provide a creative response to the increasing scarcity of living space in urban areas.

Lifestyle
·
Design issues, Concepts and Studies
·
Lifestyle Events
 

Press Contact.

Andrew Cutler
BMW Group

Tel: 201-307-3784
Fax: 201-930-3254

send an e-mail

Downloads.

  
Attachments(1x, ~190.13 KB)
  
Photos(27x, ~94.4 MB)

Related Links.

Architecture encouraging participation.

MINI LIVING – BUILT BY ALL extends the underlying themes of MINI LIVING (e.g. making creative use of a small living area) to include the principle of participation. I.e. people, their individual needs and ideas now play a more centre role. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So our MINI LIVING – BUILT BY ALL installation turns people into active creators and puts them back at the heart of the design process. We believe the quality of a living space is determined by how well the residents identify with their home.”

From concept to implementation.

Besides the installation, MINI is once again setting up an experience area. The MINI LIVING FACTORY OF IDEAS gives visitors the opportunity to create their own visions for the living spaces of the future in the form of models. The MINI LIVING installation itself is housed in an adjacent room and showcases four example living space concepts along with a public area, such as a communal kitchen or outdoor gym. It all adds up to produce a self-contained micro-neighbourhood, while at the same time demonstrating that even the interior of an empty building can be put to good use for the future of urban architecture.

About MINI LIVING.

MINI LIVING is an initiative first launched by MINI in 2016 with the aim of devising creative architectural solutions for the urban lifestyles of the future. MINI LIVING has already exhibited visionary concepts for shared and collaborative living/working in our cities over recent years in Milan with its MINI LIVING – BREATHE and MINI LIVING – Do Disturb installations.

The new installation will be on show at the Salone del Mobile on Via Tortona in Milan, Italy from 17 – 22 April 2018. 

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

STREAMING PORTAL.

Watch the web casts of latest BMW Group press events.

open streaming site

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login