PressClub USA · Article.
Life is colourful: The new MINI Multitone Edition celebrates the diverse MINI community
31.08.2022 Press Release
While the globally unique Multitone technology was previously reserved for the roof section, the new Multitone Edition for the MINI 3 door, the MINI 5 door and the MINI Clubman extends the special look to the exterior and interior with numerous details.
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Munich. The unusual design of the MINI roofs has always been a special feature of the British premium models, which customers have used to emphasise their own individual style. From the colourful 26-colour striped version of the MINI Paul Smith to the British Union Jack and the elegant colour gradient of the Multitone Roof, the roof has always been the perfect canvas for individual and expressive design throughout the history of MINI. The new MINI Multitone Edition celebrates the diverse MINI community and adds exclusive exterior and interior details to the expressive design. The colour variations of the new special edition allow MINI fans to express their own personality and be part of the progressive MINI journey.
With the Multitone Roof, the MINI Cooper SE (power consumption combined: 17.6 - 15.3 kWh/100 km according to WLTP, 16.9 - 14.9 kWh/100 km according to NEDC) pioneered this innovative form of roof design. The MINI Multitone Edition is available for the MINI 3 door and MINI 5 door in the premium small car segment as well as for the MINI Clubman, which is successful in the premium compact car segment.
The new colour gradient of the MINI Multitone Edition extends from the windscreen frame to the rear across the entire roof. From the light Aspen White in the front section of the roof, the colour scheme transitions elegantly to the more subdued grey shade of Melting Silver II, then changes to Jet Black in the rear section. The unique aesthetic appeal created by this colour gradient is complemented in the MINI Multitone Edition by an abstract, white rainbow on the roof, which is also featured throughout the design of the special edition. The high-contrast colour gradient on the roof is unique in the competitive environment. It emphasises the characteristic three-part MINI silhouette and becomes an expression of personal style. The special look is made possible by the innovative wet-on-wet painting process used by the British MINI plant in Oxford. With this Spray Tech paint finish, the three colour shades are applied directly one after the other. Due to changing environmental conditions, deviations in the colour pattern may occur, making each MINI Multitone Edition vehicle unique.
The MINI Multitone Edition conveys a friendly, positive attitude to life and picks up on the many different "facets of life" in terms of colour. Both the MINI 3 door and the MINI 5 door are available with Sage Green paintwork, while the MINI Clubman is offered exclusively in Indian Summer Red finish. The graphic rainbow of the special edition stands for diversity as well as a positive attitude and is depicted as an abstract white logo on the two complementary colours red (Indian Summer) and green (Sage).
In this way, the central design feature of the MINI Multitone Edition features on the iconic side scuttles on the exterior as well as the C-pillar with a PU sticker. In addition, the wheels have exclusive wheel caps in a two-tone colour scheme. Depending on the vehicle model, 17-inch light alloy wheels in the Scissor Spoke 2-Tone design or 18-inch light alloy wheels in the Pulse Spoke 2-Tone or Multiray Spoke design complete the positive aura of the special edition.
The name-giving "Multitone" lettering, together with the rainbow on friendly complementary colours, characterises the design of the door sill trims and reappears as a badge on the driver's and front passenger's floor mats. The abstract rainbow sweeps across the dashboard and adorns the sun visors. The multifunctional sports leather steering wheel with Edition emblem on the lower spoke is a pleasure to hold, as is the customised key cap of the MINI Multitone Edition.
In case of queries, please contact:
Julian Kisch, Press Spokesperson
Product Communications MINI
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
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