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PressClub USA · Article.

Art Meets Innovation: The BMW i5 Flow NOSTOKANA.

Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink.

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BMW i
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BMW Group Design
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BMW Design
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Cultural Issues
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BMW i5
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Los Angeles
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Sedan
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America
 

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Related Links.

  • Tribute to BMW Art Car No. 12 by Esther Mahlangu Debuts at Frieze Los Angeles Featuring the 100% Electric BMW 5 Series.
  • Latest Iteration of Color-Changing E Ink Technology Reinterprets Mahlangu’s Distinctive Design. 
  • Complex Colors and Patterns Showcase Future Potential for Vehicle Personalization. 

Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink.

The BMW i5 Flow NOSTOKANA celebrates its world premiere at the fair opening on February 29. The contemporary tribute recalls the BMW Art Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honors the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” says Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i – becoming the first woman and first African artist to do so. “Her art inspired me years ago, back when the concept of color change on a car was just an idea in my head,” says Stella Clarke, Research Engineer Open Innovations at the BMW Group. Now, being able to realize this idea, and work with Esther Mahlangu, is absolutely surreal.” The 88-year-old artist’s signature colors and geometric patterns are perfect for bringing the innovative Flow technology to life in the BMW i5. The versatility of the electrophoretic color changes makes the fully electric sedan a dynamic work of art. “It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” says Mahlangu.

Mahlangu’s art meets cutting-edge technology.

In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first son, sections of film that can be electronically animated are applied, with two strips each across the roof, hood, and rear section, as well as the vehicle’s sides. Like an e-book reader, there are several million microcapsules in each E Ink film. The structure and arrangement of the color particles they contain can be changed by applying an electric voltage. This allows the typical colors and patterns of Mahlangu’s art to be generated in constantly changing compositions.

The animations are also accompanied by an equally extraordinary sound composed by Renzo Vitale, the BMW Group's Creative Director, Sound. To combine the soundscape of the BMW brand with that of the South African Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well as the sound of the feather brushes she used for painting. These were combined with sounds produced by the color pencils employed in the BMW design studio and the acoustic signal heard as feedback when operating the BMW i5’s touch display. This created a sound mix that starts off softly at the beginning of each color change and increases in intensity as the animation progresses.

To accurately recreate every detail of the complex ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film, each of which can be individually controlled. The laser cutting process used to trim the film and the electronic control design were developed in partnership with E Ink. The adaptation of the technology for curved surfaces, as well as the programmed animations, are all BMW Group in-house developments. Overall, color-change technology is developing rapidly. The BMW iX Flow featuring E Ink presented in 2022 had the ability to switch from white to black at the push of a button. This was followed just one year later by the first multicolored implementation. The 240 sections of film applied to BMW i Vision Dee were able to display up to 32 colors. This latest phase of development now enables even more colors and patterns. At the same time, the sections of the film are more robust – which could make potential future series production easier. However, for the time being, the BMW i5 Flow NOSTOKANA will remain one of a kind.

Tribute to a pioneering artist and her work.

As a globally respected artist, Esther Mahlangu is known for her Ndebele paintings, whose ornamentation originally symbolized major events or festive occasions. Mahlangu separated the designs from their original meaning and transferred them for the first time to canvas, carpets and everyday objects, thus preserving them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.

In presenting this special vehicle Frieze Los Angeles, BMW continues its longstanding cooperation with the renowned art fair. At the same time, the BMW Art Car that formed the basis for this tribute will also be on display in South Africa for the first time in over 30 years as part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. The exhibition, which runs until August 11, 2024, honors the life’s work of one of South Africa’s most influential artists and cultural ambassadors.

In Los Angeles, BMW will once again be presenting Frieze Music in collaboration with Frieze. Since 2019, the joint initiative between the two partners has brought together a large group of musicians at the intersection of music and art. The event’s return to Los Angeles will be celebrated on February 29 with a live performance by Sudan Archives at the Hammer Museum.

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon

Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.comwww.miniusanews.com and www.press.bmwna.com.

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