Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Tue Mar 11 01:03:00 CET 2025Press Release

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Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...

Technology
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Automated Driving
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Infotainment, Control Concepts
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Mobility of the Future
 
 

New BMW Panoramic iDrive Revolutionizes Vehicle Operation.

Tue Jan 07 18:35:00 CET 2025Press Release

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Woodcliff Lake, NJ – January 7, 2025… The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new ...

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Driver Assistance Systems
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Mobility of the Future
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Electrification
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Corporate
 
  

BMW at the Consumer Electronics Show (CES) 2024.

Mon Jan 08 17:08:00 CET 2024Press Release

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Woodcliff Lake, NJ – January 8, 2024… BMW’s presence at CES 2024 is dedicated to the digital customer experience. The company will present new infotainment features for its current model line and offer visitors a lively insight into development projects that demonstrate BMW’s leadership in the digitized mobility of the future. Visitors will be able to drive a BMW iX remotely across the Silver Lot at the exhibition grounds, discover the potential of ...

Technology
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BMW ConnectedDrive
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Automated Driving
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Las Vegas
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Mobility of the Future
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Infotainment, Control Concepts
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America