To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Woodcliff Lake, NJ – April 17, 2024…At the end of series development, the new BMW X3 undergoes the final tuning of all chassis control and driver assistance systems at the BMW test center in Miramas, southern France. The fourth generation of the Sports Activity Vehicle (SAV) in the premium mid-range vehicle segment will debut in just a few weeks' time.
Woodcliff Lake, NJ – April 11, 2024… In tribute to the stories of America's veterans and their unwavering spirit, Team Red, White & Blue (Team RWB) Old Glory Relay is set to embark on its 10th-anniversary journey, presented by BMW of North America. The 1,600-mile event spanning from Philadelphia, PA, to Chicago, IL, is a fundraising initiative to support Team RWB, a nonprofit organization helping veterans live healthier lives through in-person and in-app ...
Woodcliff Lake, NJ – March 21, 2024…A new BMW Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activtity Vehicle sector. The first fully-electric SAV derivative on the new architecture will go into series production at Plant Debrecen, Hungary, in 2025.
Woodcliff Lake, NJ – March 20, 2024… BMW brings back its Ultimate Driving Experience tour for 2024 this week, welcoming BMW customers and enthusiasts for an immersive program led by BMW professional driving instructors and product experts. This year’s tour will visit over 20 cities across the U.S., featuring a range of dynamic experiences in BMW’s latest vehicles as guests explore BMW technology, performance, and safety innovations and test their skills ...
+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++
Mountain View, Calif. – February 13, 2024… BMW i Ventures today announced an investment in Skylo Technologies, the leading direct-to-device satellite connectivity service provider. The $37 million financing round was co-led by Intel Capital and Innovation Endeavors and joined by BMW i Ventures, Samsung Catalyst Fund, Seraphim Space, and Next47.
Woodcliff Lake, NJ – January 30, 2024…Fans of driving pleasure in its purest form can look forward to a new arrival from BMW crafted especially for them: the 2024 BMW Z4 M40i is available for the very first time with a 6-speed manual gearbox. The pairing of the manual gearbox with the 382-hp TwinPower Turbo inline 6-cylinder engine forms the heart of an enticing equipment package that emphasizes the two-seater’s focus on delivering an exhilarating open-top ...
Woodcliff Lake, NJ – January 30, 2024…Driving pleasure and elegantly sporty design. These have been hallmark brand values of BMW since its earliest days, and the new BMW 4 Series Coupe and BMW 4 Series Convertible embody them even more keenly than ever. The 2-liter 4-cylinder and 3-liter 6-cylinder TwinPower Turbo engines benefit from 48V mild hybrid tech to improve efficency and responsiveness. The precisely modified exterior design of the two models ...
Woodcliff Lake, NJ – December 21, 2023… BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. Following an exhaustive RFP process led by Ebiquity, the company has awarded its CRM business to The Javelin Agency and social media to 180/NY. Critical Mass has retained digital business for BMW and MINI, and added BMW Group Financial Services, U.S. ...
Mountain View, California – December 7, 2023… The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an invitation-only event featuring immersive workshops, exclusive technology demonstrations, and exciting mixed reality, multi-sensory driving experiences at Levi's Stadium. The celebration will be highlighted by the North American debut of the BMW Vision Neue Klasse design concept and a panel discussion entitled “Humanizing ...
Woodcliff Lake, NJ – Nov 2, 2023… The first ever BMW XM Label—the company’s most powerful production vehicle to date with 738-horsepower and 738 lb-ft of torque on tap—set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run.
Woodcliff Lake, NJ – October 10, 2023…The BMW X2 introduced the concept of a Sports Activity Coupe (SAC) for the premium compact segment. And now the more distinctive, sportier, and tech-forward second generation makes its debut. Significantly larger dimensions, a pronounced coupe silhouette, and dynamic lines broadcast the leap in development taken by the all-new BMW X2. The progressive character of the new X2 is also evident in the array of systems ...
Woodruff, S.C. – Construction of BMW’s high-voltage battery assembly plant in Woodruff, South Carolina, has started. BMW management joined representatives from the city of Woodruff, Spartanburg County, and Evans Construction on October 5 for a ceremonial beam signing celebrating the first steel to be erected at the site. After the signing, workers immediately installed the first beam and started construction of the state-of-the-art facility.
On location photos and footage International Media Launch Lisbon, Portugal.
Woodcliff Lake, NJ – September 14, 2023… BMW of North America takes data privacy and the data security of our customers very seriously. We provide our customers with comprehensive data privacy notices regarding the collection of their personal information and allows vehicle drivers to make granular choices regarding the collection and processing of their personal information. Further, we allow our customers to delete their data whether on their apps, ...
Seattle/Munich – September 5, 2023... Amazon Web Services (‘’AWS’’) today announced the BMW Group has chosen AWS as the preferred cloud provider for its automated driving platform. The BMW Group will develop its next-generation advanced driver assistance system (ADAS) using AWS to help innovate new features for its next generation of vehicles, the “Neue Klasse,” set to launch in 2025. The new cloud-based system will leverage BMW's pre-existing Cloud Data ...
Woodcliff Lake, NJ – September 2, 2023…With its lates design concept, the BMW Vision Neue Klasse, BMW is showcasing what the next generation of its vehicles will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization, and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse ...
July 26, 2023 – Seven of the world’s leading automakers – BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – are creating a joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable
Munich/New York – June 28, 2023… BMW announced a collaboration today at the Solomon R. Guggenheim Museum in New York City with internationally renowned New York-based artist, Julie Mehretu, to create the 20th BMW Art Car. Mehretu was unanimously chosen by an international jury of museum directors and curators and will be given total creative freedom to design the next installment in BMW’s legendary collection of “rolling sculptures.” BMW will enter ...
Woodcliff Lake, NJ – June 27, 2023…A performance model with unmistakable M character takes its place at the top of the new BMW X1 range. The new 2024 BMW X1 M35i xDrive builds on the emotional driving pleasure that lies at the heart of BMW’s compact Sports Activity Vehicle with an injection of the power, agility and precision for which M models are celebrated. Its 2.0-liter 4-cylinder motor is part of the new modular generation of BMW Group Efficient ...
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