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The All-New 2019 BMW X4. The eye-catching athlete.

Wed Feb 14 06:00:00 CET 2018Press Release

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Woodcliff Lake, NJ – February 14, 2018 12:01 am EST / February 13, 2018 9:01 pm PST…Today, the second generation BMW X4 is making its debut as the BMW X4 M40i and the BMW X4 xDrive30i. The 2019 BMW X4 with sportier proportions, with wider tracks, the latest generation suspension settings, a lower center of gravity and improved aerodynamics. The second generation Sports Activity Coupe offers a wide array of new standard safety features such as Active ...

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BMW Sets Two GUINNESS WORLD RECORDS™ Titles for Drifting in the All-New 2018 BMW M5.

Tue Jan 09 16:00:00 CET 2018Press Release

Woodcliff Lake, NJ / Las Vegas – January 9, 2018 10:00 AM EST / 7:00 AM PST… On December 11, 2017, BMW driving instructor Johan Schwartz drifted an all-new BMW M5 sedan 232.5 miles around a skid pad at the BMW Performance Center in Greer, SC, setting a new GUINNESS WORLD RECORDS title for the Greatest distance vehicle drift in 8 hours. Schwartz shattered the previous record by 143 miles. A second GUINNESS WORLD RECORDS title for the Longest twin vehicle ...

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BMW at the Consumer Electronics Show (CES) 2018 in Las Vegas.

Mon Jan 08 17:00:00 CET 2018Press Release

Woodcliff Lake, NJ/Las Vegas – January 8, 2018… BMW driving dynamics will take center stage at the Consumer Electronics Show (CES) on January 9-12, 2018 in Las Vegas, with activations intended to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. BMW will also debut an in-vehicle virtual reality experience designed to enhance the retail experience.

Technology

Media Alert: BMW X2 and 2019 BMW i8 Coupe to make World Debuts at North American International Auto Show in Detroit.

Mon Dec 18 16:00:00 CET 2017Press Release

One year after the BMW X2 Concept appeared in Detroit, the all-new BMW X2 will make its world debut at the 2018 North American International Auto Show on Monday, January 15, 2018. The BMW press conference will be held at 9:35 a.m. EST at the BMW stand at COBO Center, One Washington Boulevard Detroit, MI 48226. In addition, the 2019 BMW i8 Coupe will also make its world debut at the show and will be featured alongside a number of electrified BMW vehicles. ...

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World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Thu Dec 07 16:10:00 CET 2017Press Release

Miami Beach. Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

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Studio Drift partners with BMW for the world premiere of their sculpture “FRANCHISE FREEDOM” made of 300 drones flying as a flock above. Max Hooper Schneider presents his BMW Art Journey at the Collectors Lounge. BMW as official partner of Art Basel in Miami Beach 2017.

Tue Nov 21 12:15:00 CET 2017Press Release

Miami Beach. During this year´s Art Basel in Miami Beach the BMW Group will present two major cultural collaborations: The world premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” created by Amsterdam based artists Lonneke Gordijn and Ralph Nauta. In addition, the new work of BMW Art Journey winner Max Hooper Schneider will be on display at the BMW Lounge.

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Lifestyle Events

Media Alert: BMW Group Electrifies the Los Angeles Auto Show with a to-be-Announced World Debut and the North American Premieres of the BMW i Vision Dynamics, MINI Electric Concept, and BMW i3s.

Wed Nov 08 18:57:00 CET 2017Press Release

Reinforcing its commitment to offer 25 electrified models –12 of which will be purely electric – by 2025, BMW Group will showcase five electric vehicles at the 2017 Los Angeles Auto Show including the North American premieres of the BMW i Vision Dynamics, MINI Electric Concept, BMW i3s, and a World Premiere vehicle that will be shown during the BMW Group press conference on Wednesday, November 29 at 8:50 a.m. PST at the BMW Stand in the Los Angeles ...

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Motor Shows

The First-Ever BMW M3 CS.

Wed Nov 08 00:01:00 CET 2017Press Release

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Woodcliff Lake, NJ – November 7, 2017 6:01 pm EST / 3:01 pm PST … Today, BMW announced the first-ever BMW M3 CS, a special-edition model that delivers a fine blend of high performance and complete everyday practicality. The engineers at BMW M GmbH have succeeded in intensifying the dynamic, emotion-packed character of the BMW M3 with a carefully crafted ensemble of modifications. The extensive use of carbon fiber-reinforced plastic (CFRP), has kept the ...

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The First-Ever 2018 BMW X2: powerful and agile

Wed Oct 25 18:00:00 CEST 2017Press Release

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Woodcliff Lake, NJ – October 25 2017 … Today, BMW announced the first-ever BMW X2, a new breed of car takes on the stage as the newest addition to the BMW X family featuring an unmistakable design with sporty yet urban genes. The car’s specifically tuned chassis and xDrive, BMW’s intelligent all-wheel-drive system, promise undiluted driving fun. The cutting-edge BMW TwinPower Turbo engine strikes the ideal balance between sporting dynamics and exceptional ...

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The 2017 BMW Championship kicked off at Conway Farms Golf Club in Lake Forest, IL on Wednesday, September 13 with PGA TOUR Player and 2012 BMW Championship Winner Rory McIlroy making a special delivery of the BMW Championship and FedEx Cup trophies.

Thu Sep 14 15:00:00 CEST 2017Press Release

Lake Forest, IL (September 14, 2017) – The 2017 BMW Championship kicked off on Wednesday, September 13 at Conway Farms Golf Club in Lake Forest, IL with PGA TOUR player and 2012 BMW Championship winner Rory Mcllroy making a special delivery of the BMW Championship and FedEx Cup trophies to the course. Both trophies arrived at Conway Farms via a one-of-a-kind BMW Championship Edition BMW M760i, driven by McIlroy onto the course. The customized BMW M760i was ...

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The BMW i Vision Dynamics. A new form of electrifying driving pleasure.

Tue Sep 12 09:00:00 CEST 2017Press Release

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Just a year on from the presentation of its future-focused NEXT 100 vision vehicles, the BMW Group is introducing the electric mobility of the much more immediate future at the IAA Cars 2017 show in Frankfurt. The BMW i Vision Dynamics is a four-door Gran Coupe with a range of 600 km (373 miles), a top speed of over 200 km/h (120 mph) and acceleration of 0-100 km/h (62 mph) in four seconds.

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The New BMW i3 and First Ever BMW i3s.

Tue Aug 29 00:05:00 CEST 2017Press Kit

Woodcliff Lake, NJ – EMBARGO August 28, 2017 6:05 pm EDT / 3:05 pm PDT … BMW is pleased to announce the latest BMW i3 including the first ever BMW i3s, as part of the BMW i portfolio which entails the most awarded models in the automotive history. The BMW i3 is the bestselling compact battery-electric vehicle in the premium compact segment worldwide since it was launched in 2014. The design of the new BMW i3 and the exclusive first-ever BMW i3s has been ...

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Photo Gallery: World Premiere of the BMW Concept Z4 Roadster and North American premiere of the BMW Concept 8 Series during the 2017 Monterey Car Week.

Mon Aug 21 22:47:45 CEST 2017Press Release

BMW unveils the World Premiere of the BMW Concept Z4 Roadster and the North American Premiere of the BMW Concept 8 Series during the 2017 Monterey Car Week. Both concepts are previews of the series production cars set to be revealed over the course of next year.¶

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Special Vehicles

The All-New 2018 BMW M5: The Quintessential High-Performance Sedan.

Mon Aug 21 19:10:00 CEST 2017Press Release

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Woodcliff Lake, NJ – August 21, 2017 1:10 pm EDT / 10:10 am PDT… Today, BMW unveiled the all-new 2018 BMW M5, a car that since 1984 has been regarded as the quintessential high-performance sports sedan. The previous generations of the BMW M5 all possess purebred racing genes and acquitted themselves impressively on the racetrack as well as on the road. The all-new BMW M5 represents the 6th generation and, like those that have come before it, delivers on ...

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The BMW Concept Z4. Freedom on four wheels.

Thu Aug 17 19:00:00 CEST 2017Press Release

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Woodcliff Lake, N.J. – August 17, 2017 – 10:00 am PDT/ 1:00 pm EDT … The BMW Group is using the Concours d’Elegance at Pebble Beach to present its exciting new take on a BMW roadster. Dynamic, progressive and an irresistible purveyor of thrills, the BMW Concept Z4 boasts lithe and compact proportions, a dynamic silhouette and an emotionally appealing use of forms. The attention-grabbing design study offers a look ahead to the series-production version of ...

Design issues, Concepts and Studies

BMW Unveils World Premiere of the BMW Concept Z4 and the North American Premiere of the BMW Concept 8 Series.

Thu Aug 17 19:00:00 CEST 2017Press Release

Pebble Beach, CA – August 17, 2017 10:00am PST…BMW today unveiled two concept vehicles during its annual Monterey Car Week Press Conference at the Lodge at Pebble Beach Concours d’Elegance Reviewing Stand. The first concept car unveiled is the BMW Concept 8 Series that was first shown at the Concorso d’Eleganza Villa d’Este in May. The second is the World Premiere of the BMW Concept Z4. Both concepts are previews of the series production cars set to be ...

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Media Alert: BMW to unveil World Premiere of an all-new BMW Roadster Concept and the exclusive North American Premiere of the BMW Concept 8 Series.

Tue Aug 15 16:37:40 CEST 2017Press Release

Woodcliff Lake, N.J. – August 15, 2017…BMW will unveil two concept vehicles during the annual Press Conference at 10:00 AM on August 17th, at the Lodge at Pebble Beach Concours d’Elegance Reviewing Stand area on the 18th green. Speakers will include Bernhard Kuhnt, new President & CEO BMW of North America and Adrian van Hooydonk, BMW Group Head of Design. After the North American premiere on April 17th, the BMW Concept 8 Series will be shown publicly at ...

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