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To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.

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VISTA BMW OF SOUTH FLORIDA GETS "DEALER OF THE YEAR AWARD" FOR ITS CERTIFIED PRE-OWNED (CPO) BUSINESS

Wed Apr 09 12:00:00 CEST 2008Press Release

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Woodcliff Lake, NJ - April 9, 2008... BMW retailer Vista BMW, based in Southern Florida, has been awarded the "Certified Pre-Owned (CPO) Dealer of the Year Award". The award was presented to CPO manager Frank Lynch of Vista BMW by Auto Remarketing NewsMagazine, the leading magazine of the used car industry, during an industry wide CPO Forum in Dearborn, MI, on April 7-8, 2008.

Certified Pre-Owned, Services, Quality

BMW LAUNCHES NEW ADVERTISING CAMPAIGN FOR ITS CERTIFIED PRE-OWNED PROGRAM

Thu Sep 13 12:00:00 CEST 2007Press Release

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Woodcliff Lake, NJ - September 13, 2007... BMW of North America, LLC announced today a new, national broadcast, print, radio and Internet marketing campaign for its Certified Pre-Owned program that will launch September 13, 2007. The "Pre-Owned. We Swear." spots created by Publicis New York will underscore the fact that Certified Pre-Owned BMWs are in such great condition that people cannot tell the difference between Certified Pre-Owned BMWs and brand ...

Certified Pre-Owned, Services, Quality

BMW LAUNCHES ADVERTISING CAMPAIGN FOR CERTIFIED PRE OWNED PROGRAM

Mon Jun 27 10:00:00 CEST 2005Press Release

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Woodcliff Lake, NJ - June 27, 2005... BMW announced today a national broadcast, print, radio and Internet marketing campaign for its Certified Pre-Owned program that will launch June 27, 2005. The "Unwilling to Compromise" spots created by Publicis New York will underscore that people can have the BMW they've always wanted - without compromise.

Certified Pre-Owned, Services, Quality
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Sales and Marketing

BMW BEST VALUE LUXURY BRAND BY AUTOMOTIVE LEASE GUIDE

Mon Nov 10 12:00:00 CET 2003Press Release

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Woodcliff Lake, NJ - November 10, 2003 ... Automotive Lease Guide announced that BMW has received its 2004 Residual Value Award for the highest predicted retained value of any luxury brand. The ALG Brand Residual Awards are based on the 2004 ALG Brand Residual study. The study focused on residual over the entire portfolio of vehicles within a brand. Residual performance, new vehicle pricing, incentives and product competitiveness were critical factors.

Design issues, Concepts and Studies
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Certified Pre-Owned, Services, Quality

BMW Launches First Original Campaign for Certified Pre-Owned Brand

Thu Apr 24 12:00:00 CEST 2003Press Release

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WOODCLIFF LAKE, NEW JERSEY, APRIL 24, 2003...BMW is launching a new four-spot TV advertising campaign for Certified Pre-Owned (CPO) BMW. The new campaign via Publicis New York, part of Publicis U.S.A, communicates the relationship between car and driver, emphasizing the bond that can seamlessly form between a driver and a BMW.

Sales and Marketing
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Certified Pre-Owned, Services, Quality

MINI Cooper Scores Highest in N.A.D.A. Retention Ratings for 2002 Vehicles

Fri Apr 11 12:00:00 CEST 2003Press Release

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Woodcliff Lake, NJ, April 11, 2003 ... The MINI Cooper has scored highest in the N.A.D.A official Used Car Guide Value Retention Ratings for model year 2002 vehicles. The MINI Cooper listed a 117.06% value retained and beat out the Acura MDX (102.91%) and the Porsche 911 Carrera Cabrio (102.69%).

Certified Pre-Owned, Services, Quality

BMW Introduces On-Line Payment Estimator For Certified Pre-Owned Vehicles

Tue Nov 28 12:00:00 CET 2000Press Release

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BMW of North America, Inc. and BMW Financial Services have introduced a payment estimator to the Certified Pre-Owned section of the "Virtual Center" located within www.bmwusa.com, providing on-line shoppers with estimated monthly payments on certified pre-owned BMWs.

Certified Pre-Owned, Services, Quality

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