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Fri Jul 07 19:28:00 CEST 2023Press Release
Woodcliff Lake, NJ – July 7, 2023…In celebration of its next 100 Years, BMW Motorrad proudly presents ConnectedRide Smartglasses, the innovative motorcycle goggles with head-up display technology.
Fri Nov 16 19:04:17 CET 2018Press Release
Archive
Woodcliff Lake, NJ – November 16, 2018…Motorsport aficionados with high standards for performance, exclusivity and individuality can attest to the fact that BMW’s M brand has become synonymous with motor racing success and high-performance BMW models. Borrowing a successful product strategy from BMW’s M automobiles, BMW Motorrad will offer M options and M Performance Parts as factory optional equipment with the launch of the New S 1000 RR. The range of ...
Wed Oct 17 22:58:40 CEST 2018Press Release
Archive
Woodcliff Lake, NJ – October 17, 2018…BMW Motorrad USA has introduced www.shopbmwmotorcycles.com, an online platform that enhances the shopping experience for BMW motorcycle parts, accessories, and gear. The new e-commerce site gives shoppers easy access to a full and up-to-date range of BMW Motorrad parts, accessories, apparel, product information, fitment, images, videos and pricing with just a few clicks on their desktop or mobile devices.
Sun Apr 01 08:00:00 CEST 2018Press Release
Archive
Woodcliff Lake, NJ – April 1, 2018… A worn valve cap in the middle of the Icelandic ice desert, a gear lever broken off in the depths of the Brazilian jungle or a split oil sump in the hamada: this kind of problem often leads to a lengthy interruption, if not the end, of a motorcycle tour or a long-distance trip on two wheels.
Wed Jun 29 17:31:00 CEST 2016Press Release
Archive
Woodcliff Lake, NJ – June 29, 2016…BMW has revved up the motorcycling community in Louisiana’s “Capital City” with new ownership and a completely remodeled retail facility at BMW Motorcycles of Baton Rouge. Now under the leadership of Dealer Principals Jim and Susan Whitehead, the longtime exclusive BMW dealership, located at 10545A Airline Highway, offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service ...
Thu Mar 17 21:15:00 CET 2016Press Release
Archive
Spring Starts Here – March 18-20, 2016 Woodcliff Lake, NJ – March 17, 2016…BMW Motorrad USA kicks off the 2016 riding season this weekend with a national marketing campaign encompassing cable, digital and social media advertising; national email promotions; direct mail; and dealer events around the country.
Wed Jul 21 10:15:00 CEST 2010Press Release
Archive
Woodcliff Lake, NJ – July 20, 2010… BMW Motorrad USA today introduced a personalized iPhone application for its BMW Motorrad USA Roadside Assistance service in the United States. BMW Motorrad USA Roadside Assistance comes standard for three years with every new BMW Motorcycle purchase. The free iPhone application, developed in partnership with Allstate Roadside Services, may be customized by BMW Motorcycle Riders and includes advanced functionality to ...
Mon Aug 24 16:28:00 CEST 2009Press Release
Archive
Woodcliff Lake, NJ – August 24, 2009…Take the long route on your next motorcycle adventure with confidence and ease. BMW Navigator IV – the latest generation of motorcycle navigation systems from BMW in partnership with Garmin – has arrived in U.S. BMW motorcycle dealerships.
Thu Jun 11 19:55:00 CEST 2009Press Release
Archive
Woodcliff Lake, NJ – June 11, 2009… BMW Motorrad has approved the Dunlop Roadsmart tires for use on all R 1200 RT-P police motors operated in the USA. The new Roadsmart is a premium radial tire designed to provide longer tire life and, ultimately, lower operating costs for high-performance motorcycles. The multi-compound rear tire incorporates a long-wearing compound in the center of the tire tread and a lateral-grip compound on each shoulder to maximize ...
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