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SPONTANEOUS RIDING FUN - VERSATILE AND EMISSIONS-FREE: THE MINI CITYSURFER CONCEPT

Thu Nov 20 02:05:00 CET 2014Press Release

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Munich, Germany – November 19, 2014. Superb fun on the road combined with minimum space requirements - this has been the principle underlying the success of MINI for 55 years. The British premium brand is now facing up to the current and future challenges posed by the traffic situation in urban conurbation areas all over the world by presenting an innovative concept for flexible individual mobility. The MINI Citysurfer Concept closes the often ...

Lifestyle
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Lifestyle Products

What makes MINI tick. Keep time stylishly with the new watches from the MINI Lifestyle Collection.

Thu Oct 03 15:42:26 CEST 2013Press Release

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Woodcliff Lake, NJ – October 3, 2013…A watch is an expression of the wearer’s personality, adding subtle emphasis to his or her style. The new wristwatches in the MINI Lifestyle Collection dazzle with their quality and precision while maintaining an air of sophisticated understatement. The sporty watches bear the unmistakable stamp of the MINI brand, standing out from the crowd with their original design detail. Now, MINI is presenting five reliable ...

Lifestyle
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Lifestyle Products

Very British: MINI makes fashion for wet and windy weather. Cool looks for chilly days with the new Lifestyle Collection.

Wed Sep 04 19:58:25 CEST 2013Press Release

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MINI is much more than just a car – the brand embodies a unique attitude that has long been inspiring people even away from the streets and showrooms. As of September 2013 the new MINI Lifestyle Collection is continuing this tradition, delivering confident style whatever the weather under the slogan YOU.ME.MINI. The collection features over 50 stylish new products, from clothing and accessories to bags, shoes and even watches. In true British style the ...

Lifestyle Products
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Lifestyle

MINI BY PUMA: SMART TRAVEL COMPANIONS. MODERN DESIGN MEETS FUNCTIONALITY IN A SPORTY, URBAN COLLECTION.

Thu Nov 08 16:23:41 CET 2012Press Release

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Woodcliff Lake, NJ – November 8, 2012… MINI by PUMA stands for cleverly designed luggage solutions perfect for the everyday life in the city. The collection masterfully combines urban lifestyle with sports fashion. The appeal lies in the mix of a clear design language and intelligent functionality. The whole range of products draws inspiration from the UK - home of the automotive brand.

Lifestyle Products

MINI and Wool and the Gang form close-knit relationship. Limited-edition knitting sets in the exclusive MINI Countryman colour True Blue Metallic.

Wed Oct 03 22:14:18 CEST 2012Press Release

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For many years MINI has worked with creative people on a shared mission to set new trends. That’s why the Munich-based carmaker got together with super-cool lifestyle knitting label Wool and the Gang to create a limited run of knitting sets billed the “MINI & Wool and the Gang” kit.

Lifestyle Products

MINI AND PUMA SEAL A MULTI-YEAR LICENSE PARTNERSHIP.

Wed Jul 18 18:00:54 CEST 2012Press Release

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Woodcliff Lake, NJ – July 18, 2012… Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design, and centers on a joint collection of clothing and accessories.

 
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Lifestyle Products
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Sales and Marketing

Launch of capsule collection in Milan: CARMINA CAMPUS for MINI. Limited-edition designer bags by Ilaria Venturini Fendi made of up-cycled materials from the MINI Roadster.

Wed Feb 29 17:54:00 CET 2012Press Release

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Against the backdrop of Milan Fashion Week, MINI launched a special limited edition of CARMINA CAMPUS bags at 10 Corso Como on 28 February. Under the style-assured guidance of Ilaria Venturini Fendi, colour samples, material offcuts and other leftovers from the production of the new MINI Roadster were turned into designer bags made by Italian craftsmen – in the true spirit of the CARMINA CAMPUS philosophy that employs only re-used or recycled materials in ...

 
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Lifestyle
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Lifestyle Products

MINI THE MINI COUPE: GO-KART FEELING TIMES TWO.

Fri Sep 02 11:00:00 CEST 2011Press Release

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Woodcliff Lake, NJ – September 2, 2011 — With its sporting genes and allegiance to the cause of maximum driving fun, the MINI Coupe delivers a thrillingly focused driving experience. The first two-seater in MINI’s line-up indulges the driver with a level of agility unmatched in the small car segment, a unique body and interior concept and the brand’s customary commitment to premium levels of design, quality, equipment and customization.

 
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Lifestyle Products
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Lifestyle

Get a firm grip with the Union Jack Sneakers by MINI. British shoe cult for the streetsmart.

Tue Jun 07 11:00:00 CEST 2011Press Release

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Munich. The new sneakers from the MINI Lifestyle Collection bring the Union Jack look onto the pavement in true British style. These sports shoes come with an unmistakable MINI signature and are set to delight not only inveterate fans of the brand. In May, sports shoe enthusiasts were able to glean a first-hand impression of this unique model at the SNEAKERNESS in Cologne, Europe’s biggest sneaker convention.

 
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Lifestyle
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MINI
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Lifestyle Products

MINI takes a new direction…on two wheels. Agyness Deyn unveils MINI Scooter E Concept in London for Global Premiere.

Thu Sep 23 14:32:00 CEST 2010Press Release

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London, UK. Iconic British brand MINI unveils its exciting MINI Scooter E Concept today in London. This new design study represents the MINI design team’s unparalleled expertise in recognising the challenges for mobility in major urban areas, and meeting these challenges with the development of stylish, innovative and sustainable future-focused vehicle concepts. The MINI Scooter E Concept comes almost ten years to the day since the new MINI was first shown ...

 
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Lifestyle Events
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MINI
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Lifestyle Products
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Lifestyle

NEW, HI-TECH FASHION DESIGNS FROM MINI_MOTION KEEP PACE WITH ADVENTURE SEEKERS

Wed Dec 14 10:00:00 CET 2005Press Release

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Woodcliff Lake, NJ - December 14, 2005... Who waits to seize the moment? Urban adventurists make their own moments happen and need stylish, functional apparel that can keep the pace. Designed by Yves Behar of fuseproject in collaboration with DDC lab NY and MINI USA, the new MINI_motion apparel line combines cutting edge new materials with contemporary functional needs.

Lifestyle Products

PACK UP AND GET OUTDOORS WITH MINI MOTORINGGEAR

Mon Jun 06 11:00:00 CEST 2005Press Release

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Woodcliff Lake, NJ - June 6, 2005... Motoring into the great wide open requires functional fashion sense -- and a sense of fun. MINI USA introduces the latest "must have" apparel: the Expedition Jacket and the AIRVANTAGE(TM) Vest, featuring built-in options for hydration, extra warmth and cooling down after those exhilarating road trips.

 
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Lifestyle Products

MINI_MOTION WATCH SETS NEW STANDARD FOR TIMELESS AND SEAMLESS DESIGN CONCEPT

Wed Aug 25 09:00:00 CEST 2004Press Release

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Woodcliff Lake, NJ, August 25, 2004... Only an automotive brand as distinct as MINI could inspire MINI_motion, an award-winning signature collection of products designed to connect experiences in and out of the car. The latest accessory, MINI_motion watch, features a digital face that can display time from vertical to a horizontal position. The MINI_motion watch is currently on display at the Museum of Modern Art and is available for the first time to the ...

 
Media Set  
Lifestyle Products

YOUNG MOTORERS TAKE ON QUICK CORNERS IN NEW MINI COOPER CONVERTIBLE CHILDREN'S CAR

Mon Aug 02 19:30:00 CEST 2004Press Release

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Woodcliff Lake, NJ, August 2, 2004... For kids who are eager to master the art of motoring at an early age, the road beckons with quick corners filled with unexpected adventure. Young motorers can now hop behind the wheel of the new MINI Cooper Convertible Children's Car and chart their own road trips. Available in both a battery-powered and pedal version, the sporty MINI Cooper Children?s Convertible lets kids motor around in this single-seater, open-top ...

 
Media Set  
Lifestyle Products

ROAD TRIP: MINI MOTORINGGEAR HITS THE HIGHWAY AND UNEXPECTED BACKROAD TURNS

Fri Jul 23 09:00:00 CEST 2004Press Release

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Woodcliff Lake, New Jersey, July 23, 2004... MINI MotoringGear motors onto the fashion scene with vibrant colors and signature urban designs inspired by the adventurous attitude of the MINI automobile brand, providing motorists with everything needed to jump start their engines for spontaneous travel.

 
Media Set  
Lifestyle Products

MINI AND PUMA JOIN FORCES TO LAUNCH DRIVING SHOE - MINI_motion Launch Supported by PUMA's Concept MINI

Wed Aug 06 12:00:00 CEST 2003Press Release

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Woodcliff Lake, NJ, August 5, 2003 ... PUMA, the global sports-lifestyle brand, has joined MINI in a unique cross-discipline collaboration. The two leading brands have teamed up to produce a unique two-part driving shoe and a striking PUMA-styled concept MINI.

 
Media Set  
Lifestyle Products

BMW AND MINI MEMORY WATCHES HAVE PERSONAL DATA STORAGE CAPABILITY

Wed Jun 18 12:00:00 CEST 2003Press Release

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Woodcliff Lake, NJ, June 18, 2003 ... Forget burning a CD to hold your data. Now come a pair of new watches that are the latest word in personal data storage. BMW and MINI jointly announce their own versions of a Memory Watch that features an integrated USB port and holds up to 128 megabytes (MB) of data via an internal memory card. By directly connecting to any computer, business presentations, photos, music, passwords and more can be stored on both the ...

 
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Lifestyle Products
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Follow the transmission of the press conference "Iconic Impulses. The BMW Group Future Experience." in Los Angeles.

Visit the official press streaming portal of the BMW Group. We provide live and on demand streams of the BMW Group free of charge and at first hand.

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A history of more than 90 years has spawned numerous classics and cemented the legendary name of BMW. BMW Group Classic informs you with impressive material.

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Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

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