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BMW Group achieves sixth consecutive all-time global sales high and remains world’s leading premium car company

Mon Jan 09 16:45:00 CET 2017Press Release

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Worldwide 2,367,603 vehicles delivered, up 5.3% +++ BMW, MINI and BMW Motorrad all achieve new sales records +++ BMW annual sales top 2 million for the first time, up 5.2% +++ MINI sales top 360,000 vehicles for first time, up 6.4% +++ Over 62,000 electrified vehicles sold in 2016 +++ More than 1 million vehicles delivered in Europe +++ Over half a million vehicles sold in Mainland China +++

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Sales BMW Group Worldwide

Best Global Brands: No top-100 premium automotive brand makes bigger gains than MINI. Brand value rises 18 per cent, climbs ten places in Interbrand ranking.

Fri Oct 07 14:39:00 CEST 2016Press Release

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An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success. In the current Best Global Brands ranking compiled by the agency Interbrand, the value of the MINI brand climbed 18 per cent – the highest increase of any premium automotive brand in the top 100, with only two others able to match this strong rate of growth. With a brand value of around 4.9 billion ...

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BMW Group global sales continue to grow

Fri May 13 09:00:00 CEST 2016Press Release

Record sales for BMW, MINI, BMW Motorrad +++ BMW Group automobile sales up 1.9% in April: 179,285 units +++ Year-to-date sales total 736,931, up 4.9% +++ Europe and Asia lead sales growth in first four months +++ BMW i3 sales up 50.7% on same month last year +++ Strong start for BMW X5 Plug-in Hybrid +++

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Sales BMW Group Worldwide

“Eyes on Gigi”. BMW presents interactive campaign for new BMW M2 Coupé. One-shot film directed by Marc Forster featuring spectacular vehicle choreography with supermodel Gigi Hadid.

Mon Apr 18 16:45:33 CEST 2016Press Release

To coincide with the market launch on 16 April, BMW released its “digital-first” campaign for the new BMW M2 Coupé. Stars of the campaign “Eyes on Gigi” are the new BMW M2 Coupé and American supermodel Gigi Hadid, who is appearing in front of the camera for an automobile brand for the first time.

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BMW Group achieves best global sales month in March 2016

Tue Apr 12 15:57:40 CEST 2016Press Release

BMW delivers over 200,000 vehicles for first time in single month +++ MINI achieves all-time record monthly sales +++ BMW Group sales grow 3.5% in March to total 240,659 +++ Year-to-date sales total 557,605, up 5.9% +++ First three months’ sales in Europe up 9.5%; Asia +10.0% +++ BMW Motorrad sales achieve new monthly record +++

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Sales BMW Group Worldwide

BMW Motorrad USA Welcomes Spring With Season Start Weekend Campaign

Thu Mar 17 21:15:00 CET 2016Press Release

Spring Starts Here – March 18-20, 2016 Woodcliff Lake, NJ – March 17, 2016…BMW Motorrad USA kicks off the 2016 riding season this weekend with a national marketing campaign encompassing cable, digital and social media advertising; national email promotions; direct mail; and dealer events around the country.

BMW Motorrad
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Sales and Marketing

BMW Group achieves best-ever February global sales

Fri Mar 11 15:57:17 CET 2016Press Release

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Monthly sales grow 7.9% to total 163,965 worldwide +++ Year-to-date sales total 316,846, up 7.7% +++ BMW ytd deliveries increase 8.3% with 277,304 units sold +++ MINI ytd sales total 39,237, up 4.1% +++ Year-to-date sales in Europe up 11.4%; Asia increases 12.1% +++ BMW Motorrad delivers 17,323 units in year-to-date, up 12.1% +++

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Sales BMW Group Worldwide

BMW Group starts year with global sales record January

Wed Feb 10 09:00:00 CET 2016Press Release

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First month sees sales grow 7.5% to total 152,879 worldwide +++ BMW delivers 133,883 units – increase of 7.5% +++ New BMW X1 grows sales 60.4% +++ New BMW 7 Series: sales increase 26.3% +++ MINI sales climb 8.6% to total 18,867 +++ MINI 5 door deliveries up 49.2% on previous year +++ Sales in Europe and Asia increase by around 10% +++ BMW Motorrad sales grow 19.6% with 7,488 units delivered +++

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Sales BMW Group Worldwide

BMW Partners with the Directors Guild of America in Support of the 68th Annual Directors Guild Awards.

Mon Feb 08 15:00:00 CET 2016Press Release

Woodcliff Lake, NJ – February 8, 2016… For the third consecutive year, BMW proudly supported the Directors Guild of America at the organization’s 68th Annual DGA Awards Ceremony. The awards, which celebrate directorial excellence in feature film and television, took place on February 6, 2016 at the Hyatt Regency Century Plaza in Los Angeles.

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Sales and Marketing

BMW Group achieves record global sales for the fifth consecutive year

Mon Jan 11 15:53:34 CET 2016Press Release

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Full-year sales up 6.1% to total 2,247,485 +++ 2015 was BMW and MINI’s most successful year ever +++ BMW sales increase 5.2% to total 1,905,234 +++ MINI sales achieve 12.0% increase to total 338,466 +++ Around 30,000 BMW i vehicles sold in 2015 +++ Deliveries increased in all major sales regions +++ Almost one million vehicles sold in Europe +++

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Sales BMW Group Worldwide

BMW Group global sales in October higher than ever

Wed Nov 11 15:55:49 CET 2015Press Release

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BMW Group sales up 7.1% in first ten months to 1,836,464 +++ Growth in all three main sales regions +++ BMW X range shows strong growth +++ High customer demand for new BMW 7 Series +++ MINI sales up 15.4% in year-to-date: global deliveries total 272,819 +++

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BMW and Uber Partner to Offer Uber Users Complimentary Rides in the All-New BMW 7 Series for One Day Only in New York, Miami, Chicago and Los Angeles, Ahead of the Vehicle’s U.S. Retail Launch.

Mon Oct 19 13:45:00 CEST 2015Press Kit

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Woodcliff Lake, NJ – October 19, 2015… For the first time ever, BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on October 24. Starting at 12pm local time today, Uber users in New York, NY; Miami, FL; Los Angeles, CA and Chicago, IL will have the opportunity to receive a complimentary ride ...

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BMW Motorrad USA Welcomes BMW Motorcycles of Peoria to Dealer Network

Thu Oct 15 22:37:57 CEST 2015Press Release

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Woodcliff Lake, NJ – October 15, 2015…BMW Motorrad USA has enhanced its presence in Arizona with the addition of BMW Motorcycles of Peoria. The new BMW motorcycle dealership, located at 16844 N. Arrowhead Drive, offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new 2,628-square-foot retail showroom within the newly opened 15,000-square-foot GO AZ Motorcycles dealership.

BMW Motorrad
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BMW Group global achieves record September sales

Mon Oct 12 09:00:00 CEST 2015Press Release

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Deliveries in September total 215,413, up 7.8% +++ BMW Group deliveries climb 7.5% in first nine months to 1,644,810 +++ Double-digit growth in Europe: 10.3% in first nine months +++ BMW i sales top 20,000 in year through September +++ BMW i3: over 3,000 units sold in September +++ MINI sales increase 18.7% in year-to-date: deliveries total 246,426 +++

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Sales BMW Group Worldwide

BMW Motorrad achieves new all-time high in the third quarter. Already more than 100,000 units sold as of August for the first time. Repositioning of the brand moves ahead.

Thu Oct 08 13:05:00 CEST 2015Press Release

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With 11,088 units delivered, BMW Motorrad has achieved record sales for the ninth time in a row as per September 2015. As compared to the already strong equivalent month in the previous year (9,991 units), 11.0 % more motorcycles and maxi scooters were supplied to customers. As of September, worldwide sales likewise reached a new all-time high of 112,411 units sold, and an increase of 12.2 (prev. yr.: 100,217 units).

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BMW Group global sales growth continues for best August ever.

Thu Sep 10 09:00:00 CEST 2015Press Release

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Deliveries in August up 7.2% to total 156,437 +++ BMW brand grows 7.6% in August with 135,735 vehicles delivered +++ Group year-to-date sales total 1,429,390, up 7.4% +++ Strong momentum in Europe: +10.5% in first eight months +++ MINI sales up 20.6% in year-to-date: deliveries total 211,826 +++

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Sales BMW Group Worldwide

BMW Group global sales continue to grow in May

Fri Jun 12 09:00:00 CEST 2015Press Release

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Deliveries up 5.9% in May to total 188,287 +++ Year-to-date sales total 890,937, up 7.7% +++ Over 10,000 BMW i vehicles sold so far in 2015 +++ MINI sales increase by more than 25% in year-to-date +++ Sales increase in all regions globally +++

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Sales BMW Group Worldwide

BMW Group global achieves best-ever March sales

Tue Apr 14 15:00:27 CEST 2015Press Release

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Deliveries increase 9.2% to total 232,556 vehicles +++ Record first quarter sales, up 8.1% to 526,669 +++ Balanced growth in all sales regions globally +++ Strong sales for new BMW models: 2 Series, 4 Series, X5 and X6 +++ BMW i deliveries top 2,600 in March +++ MINI records strongest-ever first quarter +++

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Sales BMW Group Worldwide

High-speed, high-tech, high excitement

Tue Mar 24 10:00:00 CET 2015Press Release

BMW and BMW Motorrad cooperate with Paramount Pictures on the upcoming release, “Mission: Impossible – Rogue Nation” BMW provides vehicles, technology and production support to Tom Cruise-film releasing July 31 worldwide.

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