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BMW and Uber Partner to Offer Uber Users Complimentary Rides in the All-New BMW 7 Series for One Day Only in New York, Miami, Chicago and Los Angeles, Ahead of the Vehicle’s U.S. Retail Launch.

19.10.2015Press Kit

Woodcliff Lake, NJ – October 19, 2015… For the first time ever, BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on October 24. Starting at 12pm local time today, Uber users in New York, NY; Miami, FL; Los Angeles, CA and Chicago, IL will have the opportunity to receive a complimentary ride ...

7 series
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Corporate
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Product Placement
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Sales and Marketing
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Internet, E-Business
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Corporate Media
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Vintage, Heritage Events
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Corporate Events

BMW of North America Increases Social Engagement with Facebook Fans by Launching a Social Lifestyle and Accessories Shopping Experience on the Social Network

19.08.2013Press Release

Woodcliff Lake, NJ – August 19, 2013… Tapping deeper into its enthusiast fan base, BMW of North America announced the launch of a lifestyle and accessories shopping experience within the Facebook environment. BMW fans and Facebook users will now have the ability to shop for a full range of BMW lifestyle products, accessories and BMW M performance parts right on Facebook. The BMW USA Social Shop will feature all of the social functionality expected in ...

Lifestyle Products
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Internet, E-Business
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BMW

BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2

02.06.2011Press Release

Archiv

Woodcliff Lake, NJ – June 2, 2011… BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches & jewelry and spirits & champagnes categories on the world’s fastest growing platform.

Awards Corporate
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Sales and Marketing
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BMW
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Internet, E-Business

MEDIA ALERT: BMW Z4 ROADSTER ONLINE PRESS CONFERENCE - May 6, 2009, 11:00am EDT

30.04.2009Press Release

Archiv

Woodcliff Lake, NJ - April 30, 2009... BMW of North America invites you to our web-based news conference about the all-new Z4 Roadster. The live broadcast, online at www.bmwusanews.com will feature information about the new Z4 Roadster, key design elements, sales and marketing plans, BMW brand actions in the US market and an overview of the 2009 sales to date.

Corporate Events
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Internet, E-Business
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Z4

BMW GROUP: NTT DATA TAKES OVER MAJORITY OF CIRQUENT

01.08.2008Press Release

Archiv

The BMW Group has sold 72.9 percent of its shares in the IT consultancy company Cirquent GmbH to the Japanese company NTT Data. A purchase agreement to this effect was signed in Munich on 1 August.

Internet, E-Business
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Finance, Facts, Figures

BMW UNVEILS NEW ADVERTISING CAMPAIGN FOR BMW PERFORMANCE DRIVING SCHOOL

18.06.2007Press Release

Archiv

Woodcliff Lake, NJ - June 18, 2007... With a new campaign featuring offbeat characters from driving lessons past, BMW of North America will encourage drivers to consider how times have changed since their first lesson - and who taught them. With elements such as an independent, non-branded micro-site and viral videos, BMW of North America tackles more than just what car to drive as it launches "Relearn to Drive," a creative campaign for the BMW ...

 
Media Set  
Internet, E-Business
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Sales and Marketing

BMW AND TED EXTEND PARTNERSHIP WITH LAUNCH OF NEW TED.COM

16.04.2007Press Release

Archiv

Woodcliff Lake, NJ - April 16, 2007... Underscoring a belief in the power of ideas-and the sharing of knowledge and inspiration on a global scale-BMW today announced its support for the new TED.com (www.ted.com). It is a completely redesigned website that promotes the free exchange of "Ideas Worth Spreading." The new site, which marks the latest venture between the two companies, features the most extraordinary talks made famous by the TED (Technology, ...

Internet, E-Business

MINI USA LAUNCHES NEW ONLINE FILM SERIES: 'HAMMER AND COOP'

20.02.2007Press Release

Archiv

New York, NY - February 17, 2007... Following a number of mysterious appearances on movie screens and billboards across the country, today MINI USA finally offered an answer to the burning question: Who are "Hammer and Coop"?! MINI USA officially unveiled the project - a highly stylized series of web-based films about a new action hero ("Hammer") and his souped-up sidekick ("Coop") - on the website www.hammerandcoop.com. Each webisode promises action, ...

MINI
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Product Placement
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Society
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Internet, E-Business
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Sales and Marketing

BMW PILOT PROJECT: PODCASTS FROM THE IAA

20.09.2005Press Release

Archiv

BMW is the first car manufacturer to offer the latest information directly from its stand at the IAA international motor show in Frankfurt in podcast audio format. At www.BMW.com/podcast new audio broadcasts ("podcasts") in German and English are available every day to download free of charge. A wide range of experts, such as BMW Motor Sports Director Mario Theissen and BMW Chief Designer Chris Bangle, will be reporting on BMW innovations, technologies and ...

Internet, E-Business
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Exhibitions, Auto Shows

BMW X3 WIRELESS KIOSK WINS THE 2004 DISPLAY OF THE YEAR AWARD AND THE GOLD DESIGN OF THE TIMES AWARD

27.09.2004Press Release

Archiv

Woodcliff Lake, NJ, September 27, 2004... BMW of North America announced today that the innovative BMW X3 wireless kiosk has received top honors by winning three industry association awards -- the 2004 Display of the Year Award as well as two 2004 Gold Design of the Times Awards in the transportation and interactive categories.

Sales and Marketing
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Internet, E-Business
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Awards Corporate

The future is easier to see than ever: The new online magazine "Weltsichten" at www.bmw-welt.com

05.05.2004Press Release

Archiv

Since the end of April, visitors to the home page of the BMW Welt project (www.bmw-welt.com) have been able to experience a new feature: Weltsichten - the online magazine of BMW Welt. The magazine offers fascinating insights into the multifaceted world of BMW and will provide information to everyone interested in the project and the creation of BMW Welt until the building is opened in 2006.

Internet, E-Business
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Plants, Facilities

NEW LOOK FOR BMW GROUP'S WEB SITE

22.04.2004Press Release

Archiv

Munich. The corporate web site of the BMW Group, at www.bmwgroup.com, is starting the spring with streamlined contents and a totally new look. With its six main headings, the web site now has a much greater impact and is much clearer - visitors can find the information they need about the company and its three automobile brands BMW, MINI and Rolls-Royce even more quickly now.

 
Media Set  
Internet, E-Business

MINI USA Launches Italian Job Internet Site

23.05.2003Press Release

Archiv

Woodcliff Lake, New Jersey, May 22, 2003...With excitement mounting for the upcoming May 30th release of the new Italian Job movie, MINI USA has launched a special Italian Job microsite on www.miniitalianjob.com.

Internet, E-Business

MINI OPENS ITS "VIRTUAL" FACTORY ON MINI USA.COM

09.12.2002Press Release

Archiv

Woodcliff Lake, New Jersey, December 9, 2002... Ever wanted to follow the birth of a new MINI without getting a plane ticket or sore feet? Well now you can by viewing MINI's manufacturing process 'up close and personal' at www.miniusa.com.

Internet, E-Business

MINI USA EXPANDS PERSONALIZATION - ACCESSORY ITEMS NOW PART OF "BUILD-YOUR-OWN" CONFIGURATOR ON MINI USA.COM

22.11.2002Press Release

Archiv

Woodcliff Lake, New Jersey, November 22, 2002... MINI customers can now build their ideal car online with a new web configurator that features not only every MINI color and option but is also integrated with the complete range of MINI accessory items. A first for an OEM website, customers can now specify, view and price their "Dream MINI" - fully accessorized.

Internet, E-Business

JOHN WOO'S HOSTAGE PREMIERES ON BMWFILMS.COM

24.10.2002Press Release

Archiv

WOODCLIFF LAKE, NJ, OCTOBER 24, 2002...The ground-breaking BMW Internet Film Series The Hire returns to the computer screen today with John Woo's Hostage, premiering today on www.bmwfilms.com. Hostage, the first of three new The Hire films to debut this fall, received the 2002 Award for Best Action Short from the Los Angeles International Film Festival last Monday, October 21st.

Sales and Marketing
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Internet, E-Business
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Product Placement

THE HIRE TO LAUNCH SECOND SEASON WITH STAR-STUDDED PREMIERE SCREENING AND PARTY HOSTED BY VANITY FAIR

17.10.2002Press Release

Archiv

WOODCLIFF LAKE, NJ, OCTOBER 17, 2002 The Hire - the award-winning original film series from bmwfilms.com -- will debut three new films by John Woo, Tony Scott and Joe Carnahan at a glittering premiere screening and party hosted by Vanity Fair at Hollywood's Arclight Cinemas on Thursday, October 17th.

Product Placement
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Sales and Marketing
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Internet, E-Business
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BMW Group Streaming

PRESS CONFERENCE. SHAPING THE FUTURE.

ON DEMAND STREAM.

Visit the official press streaming portal of the BMW Group. We provide live and on demand streams of the BMW Group free of charge and at first hand.

 

Press Campaign

BMW Group Classic#heart.

A history of more than 90 years has spawned numerous classics and cemented the legendary name of BMW. BMW Group Classic informs you with impressive material.

PressCampaign Website

CO2 emission & DAT.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

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