With its corporate Strategy Number ONE, the BMW Group is pursuing its
vision of being the leading provider of premium products and premium
services for individual mobility. The same aim applies to the
principle of sustainability. All of the BMW Group’s activities
are geared towards continuously increasing the company’s value
over the long term. The company believes that long-term growth results
from long-term thinking and sustainable development.
Sustainability throughout the entire value chain, comprehensive
product responsibility and a clear commitment to resource conservation
go hand in hand with the success of the BMW Group. However diverse and
complex the challenges may be, there are many different ways to
approach this within the company. That is why sustainability at the
BMW Group is not the responsibility of a single department or a
specific division - it begins in the minds of its employees, and is
realised every day in the work these employees perform for the company.
Listen, explain, understand
The BMW Group does not just react to external impulses – it
actively and systematically seeks out dialogue with its stakeholders,
because clear, unbiased dialogue opens up many opportunities: It helps
the company to identify risks and potential early on, to uncover new
approaches, and to correct mistakes quickly or even avoid them
altogether. Furthermore, clarifying the motives and goals behind its
actions strengthens the BMW Group’s reputation.
Environmental protection was established as part of the corporate
organisation back in the early 1970s. Over the years, the
company’s social commitment has also evolved from its original,
purely local activities to become a global commitment. Today,
corporate sustainability is firmly established as a guiding principle
of the company’s strategy and culture. The BMW Group complies
with the ten principles of the Global Compact and the Cleaner
Production Declaration of the United Nations Environmental Program
(UNEP). In addition, the company also adheres to the agreements of the
International Labour Organisation (ILO), the OECD’s guidelines
for multinational companies and the Business Charter for Sustainable
Development issued by the International Chamber of Commerce (ICC).
The BMW Group’s sustainability strategy
The goal of the BMW Group’s sustainability strategy is to
integrate sustainability throughout the entire value chain and its
underlying processes – creating an added value for the company,
the environment and society. Key elements of BMW Group’s
sustainability management include an “environmental radar”
that is regularly extended to cover additional ecological and social
aspects; ongoing dialogue with stakeholders; the inclusion of
sustainability criteria in all decision-making processes; and a
holistic approach to the entire value chain.
The company has decided to forge ahead in developing efficient drive
technologies and to implement sustainable mobility concepts for urban
centres. As for the production process, the goal is to further reduce
the consumption of resources and minimize environmental impact –
a reflection of the BMW Group’s Clean Production philosophy. As
an attractive employer, the BMW Group aims to strengthen
employees’ motivation and satisfaction and improve the expertise
of its specialists and executives to face future challenges. It is
also vital to integrate ecological and social standards in the supply
chain. The core principles stipulated in the BMW Group’s
sustainability strategy include a far-reaching impact assessment for
decisions, cross-divisional cooperation and anchoring sustainable
thinking in employees’ minds.
A large number of structural and organizational innovations have been
implemented to ensure this is effectively pursued in the
company’s operational business. In early 2009, sustainability
was established Group-wide as a corporate target, measured by means of
a balanced scorecard. As a result, detailed guidelines have been
developed for all BMW Group divisions. This approach will help the
company measure and manage its own sustainability performance more
precisely. Each and every proposal is measured against the corporate
goal of maximum sustainability. Each project submitted to the BMW
Group Board of Management for approval must first be evaluated
according to sustainability criteria.
The BMW Group’s responsibility for its products begins in the
early phases of development. Vehicles are designed from the outset so
that they can be manufactured using resources efficiently and later
recycled in the most environmentally-compatible way. The BMW
Group’s strategy for sustainable mobility, which ranges from
efficiency improvements through increasing electrification of the
power train to the long-term use of hydrogen as an inexhaustible
energy store helps reduce CO2 emissions. The company is also committed
to mobility projects to optimise the overall traffic situation and
thereby contribute to further reductions in the CO2 emissions of
traffic as a whole.
Why sustainable development?
Through corporate sustainability and its commitment to society the
BMW Group is helping to secure its own future. By facing
tomorrow’s challenges today, it is possible to find the right
answers for the future; but those who set the wrong course now will
soon find themselves at a dead-end. It is the aim of the BMW Group to
be responsible and to add value at the same time.
This factor is also becoming increasingly recognised by the capital
markets, where sustainability criteria are being incorporated into
more and more company analyses. The BMW Group has an excellent rating
in this area. For five consecutive years, the BMW Group has been named
the world’s most sustainable automobile company in the Dow Jones
Sustainability Index. The BMW Group is the only automobile company to
have been listed in the top three every year since the Dow Jones
Sustainability Indexes were initiated in 1999.
The company provides regular, in-depth information on the BMW
Group’s sustainability activities in its Sustainable Value
Report, which is available on the website http://www.bmwgroup.com.